Paddy Power Achieves Record NFL Betting Volumes Following Landmark Dublin Game
The clash between the Pittsburgh Steelers and the Minnesota Vikings at Croke Park on 28 September followed shortly after Paddy Power was named the official sportsbook partner of the NFL in the UK and Ireland.
Flutter Entertainment has reported record engagement for Paddy Power during the recent NFL regular-season match in Dublin, marking the brand’s highest-ever game for active customers and betting volume across the UK and Ireland.
The clash between the Pittsburgh Steelers and the Minnesota Vikings at Croke Park on 28 September followed shortly after Paddy Power was named the official sportsbook partner of the NFL in the UK and Ireland.
The partnership gives Paddy Power exclusive rights for activations across retail and online betting, as well as promotional opportunities via the NFL’s digital channels and live game experiences.
Andy Branigan, Commercial Sports Director at Paddy Power, said:
“Last season, we had just shy of half a million customers active on the NFL. This year we’re aiming for over 600,000. We see this as a stepping stone toward even more ambitious targets to grow the sport amongst our customers.”
Flutter also revealed that more than 180,000 players have already taken part in Paddy Power’s free-to-play NFL Showdown game, launched to coincide with the sportsbook’s official partnership with the league.
Phil Bishop, Chief Operating Officer at Flutter Entertainment, added:
“The NFL is a huge organisation and Flutter can really add value to it when we bring skills and capabilities from across our brands.”
The record-breaking figures underscore Paddy Power’s growing influence in the US sports market and highlight Flutter’s strategy to leverage major sporting partnerships to engage new audiences across multiple regions.
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