Midnite Completes Triple Crown Sponsorship With Extended World Snooker Tour Partnership
Midnite has expanded its World Snooker Tour partnership to include the UK Championship, giving the betting and casino brand sponsorship across all three Triple Crown events.
Midnite has extended its partnership with the World Snooker Tour (WST), becoming the official UK betting and casino partner across all three of snooker’s Triple Crown events.
The expanded agreement adds the UK Championship to Midnite’s existing sponsorship of the World Snooker Championship and the Masters.
The UK Championship will take place at the York Barbican from 28 November to 6 December, completing Midnite’s presence across the three tournaments.
Midnite Adds UK Championship To Partnership
Midnite’s Triple Crown sponsorship will span the UK Championship in York, the Masters at Alexandra Palace and the World Snooker Championship at Sheffield’s Crucible Theatre.
First held in 1977, the UK Championship features 32 players, comprising the top 16 in the world rankings and 16 qualifiers.
The 2026 tournament will feature a record prize fund of £1.5m, up from £1.2m in 2025, with the champion receiving £312,500.
Midnite has previously worked with WST through its sponsorship of the World Snooker Championship and the Masters, with the addition of the UK Championship extending the relationship across the full Triple Crown calendar.
Midnite Strengthens WST Relationship
Callum Wilson, Senior PR Manager at Midnite, said:
“Snooker has been a fantastic sport for us to be involved with, and we're really excited to be extending our partnership with the World Snooker Tour to cover all three Triple Crown events. We've already had some great experiences working with WST through the World Championship and the Masters, so adding the UK Championship feels like a natural next step for us.“These are the three tournaments that every snooker player dreams of winning, and they mean a huge amount to fans as well. To have Midnite involved in all three is something we're really proud of.
“We've enjoyed building our relationship with WST and we're excited to keep that going, finding new ways to get involved in the sport and bring fans closer to the action.”
