Lauranne Urban Joins Gamblers Connect Contributors Program As 10th Contributor

Gamblers Connect has confirmed Lauranne Urban, Chief Marketing Officer of SiGMA Group, as the tenth contributor to join its 2026 Contributors Program.

The B2B iGaming media platform reveals one senior industry contributor each month, with participants publishing content under the Gamblers Connect Contributor Editorial Code.

Urban will contribute insights covering integrated marketing, global marketing leadership, AI and data, including how companies can move from collecting data to using it effectively within their operations.

Urban To Focus On Integrated Marketing And Data

Urban leads marketing across SiGMA Group, which operates eight summits annually across four continents, and oversees a creative department of approximately 100 people.

She joined SiGMA more than five years ago through a language internship programme before progressing through the business to become CMO.

Her contributions will explore the role of integrated marketing at scale, including the idea that B2B iGaming events should form part of a wider marketing journey rather than operate as standalone activations.

This approach considers engagement with audiences before, during and after an event, alongside the use of data and AI within wider marketing strategies.

Luka Dimitrijevic, Partnerships and Operations Lead at Gamblers Connect, said:

“Lauranne runs marketing for eight summits a year with a creative team of around a hundred people, and she came up through the company rather than arriving at the top. That matters.

“What she brings is the operating side of marketing: how you keep that many people on one brand, and how data actually gets used rather than just collected. Through the Contributors Program she will share practical insight on integrated marketing, global leadership, and AI and data, written by someone who does this work every week.”

Final 2026 Contributors To Be Revealed

Urban’s first contribution will be published through her contributor profile and the Gamblers Connect Contributors section.

The platform is scheduled to reveal the final two contributors in its 2026 programme during November and December.

Gamblers Connect also disclosed that it has a media collaboration with SiGMA Play, part of SiGMA Group, which was announced in August.

The Contributors Program operates separately from that collaboration and from Gamblers Connect’s nomination for Best iGaming Media 2026 at the SiGMA World Awards.