Sportradar Unveils New Product Suite Ahead of 2025/26 Bundesliga Season

 Group has launched a suite of new products ahead of the 2025/26 Bundesliga campaign, further strengthening its long-standing partnership with Bundesliga International, which dates back to 2005.

Available to Sportradar’s global client network, the products make use of 3.6 million data points captured from every Bundesliga match, combined with the company’s proprietary technology.

Among the new offerings are:

1. Live player markets – delivering around 240 additional betting opportunities per match by harnessing Bundesliga tracking data and Sportradar’s advanced AI capabilities in real time.

2. 4Sight Streaming – next-generation streaming technology enabling operators to integrate AI-powered overlays and actionable insights directly into live streams, enhancing viewers’ understanding of match action.

3. Enhanced live match tracker – powered by computer vision and tracking data to maintain fan engagement while providing in-play betting opportunities within sportsbook apps.

Patrick Mostboeck, SVP Fan Engagement at Sportradar, said:

“We are thrilled to further deepen our collaboration with Bundesliga, one of the most popular football leagues in the world. Over the course of our nearly 20-year relationship, we've worked together to develop some of the most innovative and engaging football solutions for fans across the globe. And we continue to work together to power new ways to engage audiences and deliver unmatched value to the global football ecosystem.”

Related news: Sportradar Launches AI-Powered Bettor Sense to Tackle Gambling-Related Harm