Sportradar Launches AI-Powered Bettor Sense to Tackle Gambling-Related Harm

Sportradar Group AG has announced the launch of Bettor Sense, a cutting-edge AI solution designed to detect early signs of gambling-related harm and deliver personalised interventions in real time.

The innovative tool is aimed at helping betting operators proactively manage user risk before it escalates. Built on proprietary algorithms, Bettor Sense analyses behavioural patterns to flag potentially harmful activity and enables timely, tailored outreach based on each user’s profile.

According to Sportradar, the solution is fully compliant with global regulatory standards and supports operators in meeting increasingly stringent consumer protection requirements.

“Bettor Sense represents a significant step forward in responsible gambling,” said the company.

“By blending real-time behavioural data with custom intervention strategies, the solution offers operators a scalable, data-driven way to uphold player welfare and reinforce brand trust.”

Designed for seamless integration, the tool aims to alleviate regulatory pressure while setting a new benchmark in ethical player engagement.

BETesporte becomes first adopter in Brazil

BETesporte, an operator active in Brazil’s newly regulated market, will be the first to implement Bettor Sense. The move is part of BETesporte’s broader strategy to embed responsible gambling into its operational core.

In parallel, the operator has joined Sportradar’s Integrity Exchange, a collaborative network where participating brands share intelligence on suspicious betting behaviour to help combat match-fixing and preserve sports integrity.

Tom Mace, SVP of Integrity & Regulatory Services, Product & Strategy at Sportradar, commented:

“The partnership with BETesporte shows how operators can embrace advanced technology to fulfil compliance responsibilities while maintaining sustainable growth.”

BETesporte CEO Marcos Pereira added:

“We believe in anticipating risk rather than reacting to it. Adopting Bettor Sense reflects our commitment to fostering a secure and transparent betting environment, aligned with the future of responsible gaming in Brazil.”

Together, the implementation of Bettor Sense and participation in the Integrity Exchange marks a double commitment by BETesporte to user protection and game integrity – a model Sportradar hopes other operators will soon follow.

More responsible gambling news: Esportes da Sorte Champions Responsible Gaming with Strong Internal Culture and Compliance Focus