Playnetic Launches Games With Svenska Spel Through Light & Wonder Partnership
The supplier has entered Sweden’s regulated online gaming market through Svenska Spel Sport & Casino, with its titles distributed via Light & Wonder.
Playnetic has launched its online casino content with Svenska Spel Sport & Casino, making its games available to the Swedish operator’s customers for the first time through Light & Wonder’s aggregation platform.
The agreement introduces an initial selection of Playnetic titles to Svenska Spel’s existing online gaming portfolio, supporting the supplier’s expansion across regulated European markets. Light & Wonder is facilitating the integration through its aggregation technology, which connects third-party game developers with licensed operators.
Playnetic Titles Go Live In Sweden
The initial rollout includes 7 Djinn Wishes, Sun vs Moon: Hold n’ Win, Assassin of Rome and Farmageddon. The selection incorporates different themes and gameplay mechanics, including content from Playnetic’s Hold n’ Win series.
Svenska Spel Sport & Casino operates within Sweden’s regulated online gambling market, which introduced its licensing framework in January 2019. The addition of Playnetic’s portfolio expands the range of third-party gaming content available through the operator’s online casino offering.
Adam Olsson, Content Manager at Svenska Spel Sport & Casino, said:
“Playnetic has built a diverse portfolio that offers something different across a range of player preferences. We’re pleased to introduce these titles to our players and look forward to seeing how they perform as part of our wider content offering.”
Light & Wonder Facilitates Distribution
The launch has been delivered through Light & Wonder’s aggregation platform, allowing Playnetic to distribute its games to Svenska Spel without requiring a separate direct integration with the operator.
Aggregation partnerships provide suppliers with access to established distribution networks, enabling studios to introduce their content to additional operators and regulated markets through existing technical infrastructure.
For Playnetic, the arrangement creates an opportunity to reach Swedish players through an established domestic operator while strengthening its European distribution network.
Kai Botha, Chief Commercial Officer at Playnetic, said:
“Going live with Svenska Spel Sport & Casino is a great milestone for Playnetic and a strong opportunity to put some of our games in front of a new audience. We’re proud of the variety across our portfolio, and it’s exciting to see these titles now available to their players.”
Playnetic Continues European Expansion
The Svenska Spel agreement represents another distribution milestone for Playnetic as the studio seeks to increase the availability of its games across regulated European jurisdictions.
By working with Light & Wonder, the supplier can use an established aggregation network to introduce its portfolio to additional operators, while Svenska Spel gains access to a wider selection of gaming content.
The companies have not disclosed the financial terms or duration of the agreement, nor have they confirmed whether further Playnetic titles will be added to Svenska Spel’s platform.
