Blask Launches AI Assistant for iGaming Market Intelligence

Blask has launched Ask Blask, an AI assistant that allows users to query the platform’s market intelligence dataset through a chat interface.

The tool provides access to data covering iGaming markets, operators, providers and games. Its dataset includes more than 5,000 licensed and unlicensed operators across more than 140 countries.

Previously, users had to analyse dashboards, compare figures and identify patterns across markets and brands themselves. Ask Blask is designed to simplify that process, allowing users to submit questions and receive answers based on the platform’s data.

The assistant is available without a Blask subscription. Access costs $49 per user per month and includes a balance denominated in US dollars, which users can spend on queries. Additional credit can be purchased if the monthly allowance is exhausted.

Data Sources and Analytical Transparency

Ask Blask responds in the language used to submit each question. For analytical queries, it also outlines its reasoning and identifies the Blask data used to generate an answer, allowing users to trace figures back to their sources.

Users viewing market movements through Blask’s Market Explanation feature can also open Ask Blask with the relevant period, country and explanation already loaded, providing additional context for their queries.

Max Tesla, CEO and co-founder of Blask, said the assistant was developed to address questions that conventional dashboards may not directly answer.

“Users come to a dashboard with questions its designer never planned for,” he said.

“To answer ‘Why did my brand drop in Kenya last month?’ you have to check the market, the competitors, the sports calendar and the regulator. Our analysts did that by hand, one customer at a time.

“With Ask Blask, a regional manager asks the question the way they’d ask a colleague and gets a first answer in about a minute. Any company can plug in a language model. Our historical data makes the answers useful, and Ask Blask shows which data it used so you can check it.”

Blask said Ask Blask is aimed at analysts, operators, affiliates and game providers seeking on-demand insights into markets, brands and games.