Betway Calls On Players To Think Beyond The Odds And Bet Responsibly

At Betway, responsible gambling is not viewed as a once-a-year campaign but as an ongoing commitment embedded throughout the customer journey, from registration and verification to education, monitoring and support.

While the vast majority of customers enjoy gambling responsibly and within their means, Betway recognises that some individuals may require additional support. This is why the company continues to invest in responsible gambling measures designed to help customers stay in control of their play and access assistance when needed.

Prevention And Early Intervention

A key feature of Betway's approach is its focus on prevention and early intervention. The company uses monitoring systems to identify potentially risky behaviours, enabling trained specialists to review accounts and provide information on responsible gambling tools and support services before problems escalate.

“Betting is a form of entertainment, and our role is to help customers enjoy it responsibly. That means making sure our customers have the tools, information and support they need to stay in control, and that help is easily accessible if they ever need it,”

said Jason Kramer, Managing Director at Super Group Africa – powering Betway Africa.

Betway offers a range of responsible gambling tools designed to help customers stay in control, including deposit and spending limits, reality checks, cooling-off periods, take-a-break options and self-exclusion measures. These tools are supported by age and identity verification processes, continuous monitoring systems and dedicated responsible gambling teams who review alerts and intervene where necessary.

Promoting Safer Gambling Beyond The Platform

Promoting safer play also extends beyond the platform itself. In recent months, 25% of Betway's television advertising rotation has been dedicated to responsible gambling messaging, while "bet the responsible way" branding remains visible across digital advertising and customer touchpoints.

The company also works closely with independent support organisations, including the South African Responsible Gambling Foundation (SARGF), which provides free and confidential counselling services to individuals affected by problem gambling and their immediate family members.

Betway continues to invest in technology, partnerships and innovative solutions aimed at strengthening customer protection and improving the effectiveness of responsible gambling interventions. These efforts have also received industry recognition, with the company receiving the Player/Punter Protection Initiative of the Year and Responsible Gambling Operator Advertising Campaign awards at the 2025 Responsible Gambling Summit.

Encouraging Consumers To Choose Licensed Operators

Betway also encourages consumers to play their part by choosing licensed and regulated betting operators. Reputable operators are subject to regulatory oversight and responsible gambling obligations designed to safeguard customers, while illegal operators may not offer the same protections, responsible gambling tools or avenues for support.

Consumers are therefore encouraged to verify an operator's licensing status and ensure they are using trusted platforms that prioritise player safety.

As Responsible Gambling Month is observed across South Africa, Betway remains committed to working alongside regulators, support organisations and customers to promote safer gambling and ensure that those who need help can access it quickly and confidentially.