Soft2Bet Officially Launches Betinia Brand in Ontario

Soft2Bet has officially announced the launch of its Betinia sportsbook and online casino brand in Ontario, adding a third offering to its Canadian portfolio.

Although the announcement was made on 9 November, Betinia has been operating in the province’s regulated market since August. The brand is already established in European markets, including Denmark and Sweden.

In Ontario, Betinia operates through Canadix Ltd, a Malta-based company affiliated with Soft2Bet. The same entity operates the group’s other Canadian-facing brands, ToonieBet and Swiper, which entered the province in 2024 and 2025, respectively.

“Following our successful launches in Sweden and Denmark, we are thrilled to bring Betinia’s proven track record of excellence to the Ontario market,” a Betinia representative said.

“This expansion reinforces our steadfast commitment to operating in highly regulated environments worldwide while maintaining the highest standards for safe and responsible gaming.”

The platform offers sports betting on Canadian, North American and international leagues and events, alongside a casino library of more than 5,000 titles. Its games include slots and live dealer table games, as well as the MEGA11 fantasy football management game.

Competition Continues to Grow in Ontario

ToonieBet has been Soft2Bet’s main Canadian-facing brand and has secured prominent sports partnerships, including an agreement with the Canadian Football League (CFL).

Soft2Bet is among several operators running at least three separate online gambling brands in Ontario. Other companies with multiple sites in the province include Apollo Entertainment, Caesars, Entain, PENN Entertainment, Skill On Net and Super Group.

Ontario’s regulated market currently has 48 commercial operators running a combined 83 licensed gambling sites, excluding the government-owned Ontario Lottery and Gaming (OLG) platform.

Recent arrivals include Fanatics Casino, Hard Rock Bet and DAZN Bet, while several other operators have completed registration with the Alcohol and Gaming Commission of Ontario (AGCO) but have yet to begin accepting wagers.

These include Betmaster, Betsson-owned Betsafe, JackpotEh Casino, Loonie Casino and Stakemate.

The market has more than 1.4 million active player accounts and generates almost $10bn in monthly wagering handle, alongside approximately $400m in gross gaming revenue.

ToonieBet Registered in Alberta

Soft2Bet has also taken steps towards entering Alberta’s regulated online gambling market, which launched in July 2026.

ToonieBet registered with the Alberta Gaming, Liquor and Cannabis (AGLC) regulator in July but has yet to begin accepting wagers in the province. Neither Swiper nor Betinia is currently registered there, although plans are understood to include bringing Betinia into the market.

Alberta already has 51 approved online gambling sites operating alongside the government-owned Play Alberta platform.

Alberta iGaming Corporation (AiGC) chief executive Dan Keene told Canadian Gaming Business last month that the agency expects the number of active sites to exceed 60 by the end of 2026.

Other operators preparing to enter the province include PointsBet Canada and River Cree, the Alberta First Nations casino operator. Both are planning online gambling launches in the coming weeks.