Mindway AI Joins Betting and Gaming Council as Associate Member

Mindway AI has become an Associate Member of the Betting and Gaming Council (BGC), bringing the safer gambling technology provider into closer collaboration with the UK trade association and its members.

The company supplies AI-led safer gambling tools to online and land-based operators, including GameScanner and Gamalyze.

GameScanner analyses player behaviour to identify potential indicators of gambling-related harm, while Gamalyze is an interactive tool designed to help players understand their gambling habits.

Originally developed as a card game, Gamalyze has since been adapted into football and NFL-themed versions.

BGC Encourages Industry Collaboration

The BGC said its Associate Membership scheme enables specialist organisations to share expertise with its members across areas including technology, compliance and safer gambling.

“The BGC’s Associate Membership scheme brings specialist organisations closer to our members, encouraging knowledge sharing and collaboration across areas including technology, compliance and safer gambling,” the trade body said in a LinkedIn post.

“We look forward to working with Mindway AI and welcoming the expertise they can offer to BGC members who wish to engage with them.”

BGC Holds First State of the Industry Conference

The announcement was made on 10 November, the same day the BGC held its inaugural State of the Industry conference in London.

The programme included a fireside discussion with the Gambling Commission, the launch of a report by BPI examining the economic and social impact of retail gambling, and discussions on recent tax increases.

The five-percentage-point increase in Machine Games Duty announced in the October Budget was among the topics addressed, alongside concerns about the illegal gambling market.

BGC chief executive Grainne Hurst opened the event with a welcome address.