Mindway AI And Vixio To Host Safer Gambling Week Briefing In London

Mindway AI and Vixio Regulatory Intelligence will bring together senior gambling industry representatives in London next week for their second annual Safer Gambling Week Breakfast Briefing, focusing on artificial intelligence, regulatory developments and the practical challenges of improving player protection.

The event will take place on Wednesday, 18 November 2026, at Chartered Accountants' Hall, One Moorgate Place, London, from 8:20am until midday. Held during Safer Gambling Week, which runs from 16 to 22 November, the briefing will precede the tenth annual Vixio Global Regulatory Awards later that evening.

Under the theme Next-Gen Player Protection: From Data to Human Impact, the programme will explore how gambling operators, technology providers and regulatory specialists can work together to identify potentially harmful gambling behaviour and improve the effectiveness of early interventions.

BGC, Entain And evoke Join Industry Discussion

Among the confirmed participants is Alex Roberts, Director of Policy at the Betting and Gaming Council (BGC), who will take part in the event's Safer Gambling Hot Seat discussion.

Roberts will be joined by James Boyles, Director of Player Safety Experience at evoke, Ellie Stewart, Head of Safer Gambling and AML Analytics at Entain, and Kirsty Caldwell, Founder and CEO of Betsmart Consulting. Professor Kim Mouridsen, founder of Mindway AI, will also participate, with the discussion moderated by Paula Murphy, Mindway AI's Head of Commercial.

The session will examine the next generation of player protection, including the relationship between regulatory policy, technology and frontline operational experience. Participants will answer questions covering early intervention strategies and the practical challenges facing gambling businesses as they strengthen responsible gambling measures.

Mindway AI's involvement follows its recent appointment as an Associate Member of the Betting and Gaming Council, announced earlier this week. The development strengthens the company's ties with the UK gambling industry and provides additional context for its collaboration with BGC representatives during Safer Gambling Week.

The membership also reflects the growing role of specialist technology providers in supporting the industry's approach to safer gambling, particularly through behavioural monitoring, artificial intelligence and earlier identification of potential gambling-related harm.

AI And Behavioural Monitoring Feature On Agenda

The briefing will open with a regulatory discussion led by Vixio's Melanie Dayasena-Lowe, Managing Editor of Gambling Compliance, and James Kilsby, Vice President, Americas and Chief Analyst.

Titled A Decade Of Detection: Reflecting On Ten Years Of Responsible Gambling And Forecasting The Next Generation Of Player Safety, the session will consider developments in responsible gambling regulation, including emerging approaches to artificial intelligence in the United States and European efforts to tackle illegal gambling advertising.

A subsequent session, 360° Player Protection: Deconstructing Behavioural Monitoring With Tech, Science And Operations, will explore how artificial intelligence, clinical psychology and operational teams can work together to identify and respond to risky gambling behaviour.

The discussion will feature Annika Lindberg, Chartered Counselling Psychologist and Clinical Advisor, alongside Martin Lindrup, Solutions Team Lead at Mindway AI, and a gambling operator representative.

Using a practical case study, the speakers will examine how behavioural data can support early risk detection, how psychological expertise informs intervention strategies and how gambling operators translate automated insights into direct customer engagement.

Mindway AI Highlights Importance Of Industry Collaboration

The breakfast briefing returns following its inaugural event in 2025, with organisers seeking to encourage closer cooperation between gambling operators, regulatory specialists and responsible gambling technology providers.

Mindway AI develops player protection technology combining neuroscience, artificial intelligence and behavioural analysis. Its partnership with Vixio brings together technical expertise in gambling behaviour monitoring with regulatory intelligence covering changing compliance requirements across international markets.

Rasmus Kjaergaard, CEO of Mindway AI, said:

“Effective player protection cannot happen in isolation; it demands true cross-industry collaboration. Real progress is made when all sides of the industry come together around the same table to share candid insights and align their efforts. Alongside our partners at Vixio, we are proud to provide a space that unites these vital stakeholders, turning collective expertise and data-driven innovation into meaningful, human impact.”

The event will conclude with networking opportunities for attendees, providing a forum for industry representatives to exchange experiences and discuss emerging challenges in player protection.

Attendance is aimed primarily at senior gambling industry professionals working in compliance, player protection and sustainability. Registration is subject to availability, with Mindway AI and Vixio confirming attendance to ensure a balanced representation of industry stakeholders.

The Safer Gambling Week Breakfast Briefing will take place at Chartered Accountants' Hall, One Moorgate Place, London EC2R 6EA, on Wednesday, 18 November, between 8:20am and 12:00pm GMT.