Octoplay Enters South Africa Through Hollywoodbets Partnership

Octoplay has entered the South African gambling market through a partnership with Hollywoodbets, marking the iGaming content supplier's first commercial launch on the African continent.

The agreement will see Hollywoodbets offer Octoplay's slot portfolio exclusively to its South African customers for an initial one-month period. Following the exclusivity window, the supplier will be able to expand distribution to additional operators in the country.

The launch represents another milestone in Octoplay's international expansion strategy, taking the company into its fourth continent less than four years after releasing its first game. South Africa becomes the supplier's 21st approved regulated market, following a series of launches across Europe and North America.

Hollywoodbets Secures Exclusive Access To Octoplay Content

Hollywoodbets, one of South Africa's established online betting operators, will become the first platform in the country to offer Octoplay's games. The partnership introduces the supplier's content to a new audience while supporting Hollywoodbets' continued expansion of its online gaming portfolio.

The initial exclusivity arrangement gives Hollywoodbets a temporary advantage in offering the games before they become available through other operators. Octoplay has not disclosed which titles will be included in the initial release or confirmed additional South African distribution agreements.

The partnership also reflects growing opportunities for international content suppliers within South Africa's online betting industry, where established operators have continued developing their digital offerings alongside traditional sports betting products.

Ralitsa Georgieva, CEO of Octoplay, said:

“Entering South Africa with a month of exclusivity through Hollywoodbets gives our games a proper introduction to players in a market we are new to. South Africa is the latest in a long run of market openings for us this year, and the next ones are already underway.”

Wayde Dorkin, Head of Product at Hollywoodbets, added:

“Hollywoodbets continues to bring new and fresh games to its players as its online offering grows. Octoplay’s regular release schedule adds exciting new content so we’re thrilled to give our players the first opportunity to experience Octoplay’s games, which will be available exclusively on the Hollywoodbets platform.”

Octoplay Continues International Market Expansion

The South African launch follows several market entries for Octoplay during 2026, including agreements with major operators in Michigan, Spain and Alberta.

In Michigan, the supplier introduced its content through four leading operators, while its Spanish expansion included a partnership with PokerStars. Octoplay also entered Alberta's newly regulated iGaming market with seven major operators offering its games from the first day of the market's launch.

These agreements form part of a wider expansion that has established Octoplay across 21 regulated markets, including the UK, Italy, Spain, Sweden, Denmark, the Netherlands, Belgium, Greece, Romania, Slovakia, Finland, Croatia, Georgia and Malta.

Its international footprint also extends to Brazil and several North American jurisdictions, including New Jersey, Michigan, Pennsylvania, Ontario and Alberta. The addition of South Africa broadens that presence beyond Europe and the Americas for the first time.

Octoplay's expansion has been supported by partnerships with established gambling operators, allowing the supplier to introduce its content through existing platforms rather than launching directly to consumers.

The Hollywoodbets agreement continues that approach, combining access to an established local customer base with an initial period of exclusive distribution.

With its South African operations now live, Octoplay has confirmed that further market launches are already in development, although it has not disclosed which jurisdictions will be targeted next.