ENJOY Prepares Rare Black Diamond Prize For SBC Summit Lisbon
Supplier's first solo stand will host exclusive tournament built around hit slot, Diamond Slam
ENJOY Gaming, the dynamic iGaming content developer, will make its solo stand debut at SBC Summit 2026 in Lisbon, featuring a unique activation centred on its hit slot, Diamond Slam.
From stand A231 in Hall One, ENJOY will invite delegates to experience its Diamond Drop activation with a certified black diamond up for grabs to celebrate the ongoing success of its hit slot.
To take part, attendees register via the Diamond Drop landing page or at the stand during the event and receive a unique Vault ID by email. They then present this at the ENJOY stand to join the in-person tournament, with the top 10 players qualifying for a live final draw at 15:00 local time on 1st October, where one winner will take home the black diamond.
The activation marks ENJOY's first standalone presence at an industry event and puts Diamond Slam at the heart of its Lisbon campaign, heralded as ‘SBC Summit’s most precious prize’. Since launch, the game has attracted more than 1.2 million unique active players and generated over 600 million bets every month. Its success has since expanded into a broader franchise with the sequel, Diamond Slam: Xtra Power.
The Lisbon debut also comes on the back of a strong 12 months of growth for ENJOY. The company has secured major partnerships across the Lottomatica Group in Italy, bringing its content live with Lottomatica, GoldBet, Planetwin365 and Betflag, with Portugal, Greece, Belgium and the Netherlands next on its roadmap. ENJOY has also continued to build out its Hybrid Live vertical, combining live casino and slots into a new format for operators.
ENJOY's presence at SBC Summit reflects its strategy of pairing strong commercial execution with continued product innovation, as the business works to establish itself as an increasingly recognisable global content provider.
Christos Zoulianitis, Chief Commercial Officer at ENJOY, said:
"Having our own stand at SBC Summit for the first time is a proud moment, and reflects the momentum we've built over the past year across our slots and live casino portfolio, along with our entry into Italy.
“We wanted to mark it with something memorable, and our exclusive Diamond Drop activation is our way of bringing Diamond Slam to life for attendees. We can't wait to welcome operators and partners to the stand to take part."
