Fanatics Integrates FanCash Into Prediction Markets Platform
The loyalty currency is now available through Fanatics Markets as the company introduces a series of product updates ahead of the new NFL season.
Fanatics has expanded its FanCash loyalty programme to Fanatics Markets, allowing customers to use the rewards currency across its prediction markets platform.
The integration forms part of a series of updates from Fanatics Betting and Gaming ahead of the new NFL season. FanCash can already be earned through eligible bets and stakes across the company's sportsbook and online casino products.
FanCash Expands Into Prediction Markets
Fanatics Markets launched in December 2025 as the company entered the growing prediction markets sector. The latest update extends the use of FanCash into the platform, further connecting the product with Fanatics' wider betting and gaming ecosystem.
The development follows Fanatics' move to take greater control of its prediction markets infrastructure through the acquisition of financial technology assets from BGC Group. The transaction gave the company ownership of technology supporting its prediction markets operations.
Fanatics has continued to develop the product since its initial launch, with the FanCash integration arriving as prediction markets become a larger part of the company's gambling and gaming offering.
Fanatics Introduces New NFL Betting Features
Alongside the prediction markets update, Fanatics has expanded its Fair Play Max feature with the introduction of a Gameday Token.
Sportsbook customers can activate the token on their bet slip to receive Second Half Injury Protection on one eligible player proposition wager each day. Any qualifying payout under the protection will be issued in FanCash.
Fanatics has also introduced Squad Bets, allowing customers to select between two and eight players across multiple games.
The operator said it has developed new proprietary pricing models for NFL touchdown scorer markets and season futures, with the changes designed to respond more quickly to injuries and alterations to team rosters.
“This season, fans will have access to more complete rosters, faster reaction to injury news, and prices that actually reflect real-time roster changes,” Fanatics said.
Updates Follow NFL Partnership
The product changes arrive ahead of the new NFL season and follow a multi-year commercial agreement between Fanatics Betting and Gaming and the league.
DraftKings and FanDuel have also entered multi-year commercial partnerships with the NFL as part of agreements announced ahead of the new campaign.
For Fanatics, the latest upgrades further connect its sportsbook and prediction markets operations through FanCash while adding new betting features specifically focused on NFL customers.
