Fanatics Expands NFL Partnership into Sports Betting and iGaming
The multi-year agreement names Fanatics Sportsbook and Fanatics Casino as official NFL partners, broadening the operator's commercial scope across sports betting and online casino verticals.
Fanatics Betting and Gaming has secured a new multi-year agreement with the National Football League (NFL) that extends the existing commercial relationship between the two entities into regulated gaming.
Under the terms of the deal, Fanatics Sportsbook becomes an Official Sports Betting Partner of the NFL, while Fanatics Casino assumes the designation of Official Online Casino Partner. Financial terms of the arrangement were not disclosed.
Marketing Rights and Media Integration
The partnership grants Fanatics access to NFL media inventory, including in-game advertising placements and sponsorships executed through the leagueâs broadcast and media partners.
Asset / Right Details
| Media Inventory | In-game advertising and network sponsorships across NFL media partners |
| Intellectual Property | Rights to utilise league and team marks, as well as official branding for the Super Bowl and NFL Draft |
| Hospitality & Access | VIP fan experiences and hospitality assets at tentpole league events |
The expanded deal builds upon Fanaticsâ established footprint with the NFL, which includes e-commerce operations, licensed apparel and merchandise distribution, on-site event retail management, and official trading cards through its Topps subsidiary.
Market Footprint and US Expansion
The agreement provides additional promotional assets for Fanatics as it continues to expand its digital gambling operations across the United States:
Fanatics Sportsbook: Currently active across 22 US states and Washington, D.C., covering approximately 95% of the country's addressable sports betting market.
Related News:
