RLX Gaming Launches Aggregation Platform to Expand US iGaming Footprint
The company has named ReelPlay as its first aggregation partner, with the initial rollout set to take place in the regulated states of New Jersey and Pennsylvania.
RLX Gaming, the US-facing division of Relax Gaming, has expanded its North American offering with the launch of its game aggregation platform, complementing its existing portfolio of slot content available to operators across the market.
The company has named ReelPlay as its first aggregation partner, with the initial rollout set to take place in the regulated states of New Jersey and Pennsylvania.
RLX Gaming confirmed that additional regulated US jurisdictions are included in its aggregation roadmap and are expected to be introduced over the coming months.
As part of the partnership, a selection of ReelPlay titles will be made available through the platform, with Lucky Lady Leprechaun among the first games scheduled for launch.
The aggregation rollout builds on RLX Gaming’s established presence in the US market, where it already supplies proprietary slot content through partnerships with operators including Fanatics Casino, Hard Rock Bet and BetMGM.
New Growth Phase for RLX Gaming
Commenting on the launch, Martin Stålros, Chief Executive Officer of Relax Gaming, said:
“This collaboration with ReelPlay marks the beginning of an exciting new chapter for RLX Gaming in the United States.
“ReelPlay is a fantastic partner with a proven track record of delivering high-quality content that truly resonates with US players.
“As we begin rolling out our aggregation services in the market, we are excited to launch our first titles together and establish a strong roadmap for continued growth across multiple states.”
ReelPlay Targets Further Expansion
Speaking about the agreement, David Johnson said:
“Partnering with RLX Gaming represents an important milestone for ReelPlay as we continue to expand our presence across the US market.
“Their proven technology, strong operator network and deep understanding of regulated gaming markets make them an ideal partner. We look forward to bringing our content to more players and supporting the continued growth of our business throughout the region.”
