Sportradar Secures Extended Wimbledon Tennis Rights Deal

Sportradar Group has announced a multi-year extension of its data and audiovisual betting rights agreement for Wimbledon Championships, further strengthening its long-term partnership with the All England Club.

The rights were initially obtained through Sportradar’s acquisition of IMG Arena in 2025. The renewed agreement, extending beyond 2026 with the All England Club, ensures Sportradar will continue to hold exclusive global distribution rights for official data and audiovisual betting content. The deal covers both the Wimbledon main draw and the Qualifying Competition.

This extension reinforces Sportradar’s position as a leading provider within global tennis, with its portfolio now including three of the four Grand Slams — Roland-Garros, Wimbledon and the US Open — alongside extensive ATP and UTR coverage. In total, the company delivers more than 40,000 tennis matches annually to clients worldwide.

Sportradar is positioned to further enhance the value of Wimbledon’s rights through its global distribution network, advanced data infrastructure, proprietary technology and broad product suite. The renewed agreement will support deeper integration of official data into next-generation betting and fan engagement products, including expanded micro-betting and player markets powered by real-time odds, designed to boost in-play engagement.

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