QTech Games Launches Multi-Sportsbook Strategy Across Emerging Markets

QTech Games has introduced a new multi-sportsbook strategy as it expands its product portfolio beyond game aggregation into sports betting.

The rollout will see several sportsbook platforms integrated into QTech Games’ ecosystem, enabling operator partners to access sports betting products alongside existing iGaming content. The initiative is designed to support cross-selling opportunities between casino and sports betting across emerging markets.

The first integration under the strategy is Song88, a sportsbook platform that offers a range of pre-match and in-play markets across multiple sports. The platform has been developed with a focus on emerging markets and supports dynamic odds updates through advanced pricing models and data feeds.

QTech Games said the launch comes at a time when global sporting events are expected to drive engagement, including major tournaments across football, basketball and tennis. The company believes the addition of sportsbook services will help its operator partners strengthen player acquisition and retention in markets where football and other sports dominate betting activity.

Philip Doftvik, chief executive officer of QTech Games, said: “We’re excited to finally be able to offer a sportsbook in our product portfolio. It will support our continued growth and we are really looking forward to finally being able to deliver to clients who have long been keen to take the sports-betting component from us.

“It’s a natural step for us as a pioneering aggregator across emerging markets to be able to offer more in the value chain, and this localized versatility will give our partners a competitive edge. We are also very happy to partner up with Song88 with their strong product and talented team.

“To which end, over the coming months, we will reveal a roster of several other renowned sportsbooks, handpicked by QTech in order to allow our clients to choose and refine what is most suitable for them. A handful of suppliers with complementary strengths is the perfect model for optionality and flexibility on a worldwide stage, since every operator will have their own USPs, local market adaptions, or specific managed trading requirements.”

Magnus Karlsson, chief executive officer at Song88, added: “Song88 is fast becoming a favourite among new sportsbooks, having been developed from the ground up with local customers in mind. Now, with QTech’s expert stewardship and reach, we can take it to more territories across global emerging markets, especially given the upcoming sporting calendar which revolves around major events in football, basketball, baseball and tennis.”