Play’n GO Expands Italian Presence with bet365 Casino Launch
As part of the rollout, bet365 players in Italy can now access a selection of Play’n GO’s most recognisable titles, including Book of Dead, Legacy of Dead and Rise of Olympus 100.
Play’n GO, the global casino entertainment supplier, has announced that its portfolio of games is now live with bet365 in Italy’s regulated online casino market.
As part of the rollout, bet365 players in Italy can now access a selection of Play’n GO’s most recognisable titles, including Book of Dead, Legacy of Dead and Rise of Olympus 100. The launch marks the first time Play’n GO’s content has been made available to bet365 customers in the Italian market.
Play’n GO has maintained a strong presence in Italy for several years, and the addition of bet365 to its network of operator partners means the supplier’s games are now available across all 46 licensed operators in the country. The expansion further reinforces Play’n GO’s position as one of the most widely distributed suppliers in the market.
Commenting on the launch, Magnus Olsson, Chief Commercial Officer at Play’n GO, said:
“Italy remains one of the most important online casino markets globally, and we’re delighted to introduce our games to bet365 players in the country for the first time.
“Bet365 is a major name in European gaming, and by building on our existing partnership in other regulated markets, we’re confident this Italian launch will be a strong success.”
A bet365 spokesperson added:
“Play’n GO has earned a reputation for delivering high-quality, innovative content, and we’re pleased to add their games to our Italian casino offering.
“Expanding our portfolio with proven titles supports our ongoing strategy of providing engaging entertainment to players across all regulated markets.”
Beyond its casino content, Play’n GO continues to build its global brand presence through initiatives including its sponsorship of the MoneyGram Haas Formula 1 Team, as well as the recent launch of Play’n GO Shop, which complements the company’s Play’n GO Music brand.
In October, the supplier also set a world record by launching its popular slot character Garga into space, reaching an altitude of more than 35,500 metres as part of the promotional campaign for Reactoonz 100, which became the company’s biggest game launch of the year.
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