Kambi To Power Allwyn's Global Sportsbook Consolidation

Kambi Group has signed a major technology agreement with Allwyn that will see the lottery and gambling operator consolidate its sportsbook operations onto a single platform, with the partnership expected to contribute up to €50 million to Kambi's operating profit over five years.

The agreement grants Allwyn a perpetual, global licence to Kambi's sportsbook source code, allowing the operator to bring its sports betting technology in-house and take greater control over product development across its international brands.

Alongside the licensing arrangement, the companies have entered into a long-term agreement for Kambi's pricing, trading and risk management services, extending their commercial relationship beyond the initial technology transfer.

Kambi expects the agreements to contribute approximately €45 million to €50 million to operating profit between 2027 and 2031, representing a significant addition to its long-term financial outlook.

Allwyn To Bring Sportsbook Technology In-House

The partnership forms part of Allwyn's strategy to consolidate its technology infrastructure and strengthen its ability to develop sportsbook products across multiple brands and regulated markets.

Allwyn operates national lotteries in Austria, Cyprus, the Czech Republic, Greece and the UK, alongside sports betting and iGaming businesses across Europe and North America. The agreement will allow the group to use Kambi's existing sportsbook infrastructure as the foundation for a unified, internally managed platform.

Kambi's technology has supported major gambling operators for more than 15 years and is designed to accommodate multiple brands, jurisdictions and regulatory requirements. Its sportsbook solutions currently serve partners across more than 100 jurisdictions worldwide.

As part of the implementation, Kambi will establish and train a dedicated technology team that will transfer to Allwyn once the source code has been integrated. The arrangement is intended to provide Allwyn with the internal expertise needed to operate, maintain and develop its sportsbook technology independently.

Kresimir Spajic, CEO of Allwyn Digital, said:

“We are delighted to announce further progress in our strategy to own and manage key technology and content capabilities that enhance product innovation, differentiation and time to market, and support our ability to deliver a best-in-class customer proposition.

“Our agreement with Kambi, leveraging its proven, scalable technology and deployment expertise to bring our sportsbook platform in-house, represents an important step in that strategy, giving us greater freedom to evolve our offering, tailor products to individual brands and markets, and build a scalable foundation to accelerate future growth.”

Kambi Expects Significant Long-Term Financial Contribution

Under the commercial terms, Kambi expects approximately 40% of the projected €45 million to €50 million operating profit contribution to be recognised in 2027, followed by a further 20% in 2028.

The financial arrangements include an upfront payment scheduled for early 2027 and additional milestone payments linked to technology deliveries in subsequent years.

Kambi will incur additional operating expenses during the implementation period, which is expected to run from 2027 to 2029, as it builds and trains the team that will ultimately transfer to Allwyn.

The separate trading services agreement will see Kambi continue providing its proprietary AI-powered pricing, trading and risk management capabilities. This will also strengthen the supplier's global trading network and liquidity pool as Allwyn's sportsbook operations become integrated with its services.

Werner Becher, CEO of Kambi, said:

“This agreement shows the quality and strategic value of the sportsbook technology Kambi has built over more than 15 years. A global market leader like Allwyn choosing our technology to unify its sportsbook operations reflects the strength of our product, our expertise and our track record of delivering at scale in regulated markets. It also brings Kambi significant long-term commercial value and shows how we can create additional value from the capabilities we have built, through strong, long-term partnerships.”

Kambi confirmed that its capital allocation priorities remain unchanged following the announcement. The company intends to return the majority of net proceeds generated by the agreements to shareholders while retaining sufficient financial flexibility to continue investing in its technology and product development.

The agreement represents a significant development in the relationship between sportsbook technology suppliers and major operators, combining the transfer of an established platform with an ongoing commercial arrangement for specialist trading services.

For Allwyn, the deal provides a route towards greater ownership of its sportsbook infrastructure, while Kambi secures substantial licensing revenue and a continuing role in supporting the group's global sports betting operations.