SmartSoft and bet365 Drive Major iGaming Expansion in Brazil
Brazil, now one of the fastest-growing iGaming markets globally, sits at the centre of every major supplier’s roadmap.
SmartSoft has taken a significant step in its global expansion strategy by officially launching its portfolio in Brazil through a landmark partnership with bet365. The integration of SmartSoft’s flagship titles into one of the world’s largest operators marks a defining moment for the Georgian-founded studio and signals one of the most strategic moves heading into 2025.
Brazil, now one of the fastest-growing iGaming markets globally, sits at the centre of every major supplier’s roadmap. SmartSoft’s entry, however, goes beyond a standard market launch; it represents a calculated acceleration. Supported by bet365’s unparalleled international reach and SmartSoft’s high-performance content, the rollout combines premium product quality with a focused regional strategy, establishing a partnership with the potential to reshape market dynamics across Latin America.
Under CEO Guga Gotsadze, SmartSoft has rapidly scaled its international footprint. The Brazilian launch represents both a breakthrough and a clear signal: SmartSoft is no longer an emerging studio—it is evolving into a global powerhouse. With LATAM becoming one of the industry’s most competitive regions, entering Brazil alongside a Tier-1 partner provides SmartSoft with a strong advantage in distribution, visibility, and long-term market penetration.
From its beginnings in Georgia to its growing influence across continents, SmartSoft’s momentum is increasingly hard to ignore. The company continues to invest in innovative game development, international expansion, and strategic alliances designed to place its content at the centre of regulated markets worldwide.
