TxOdds and OpenBet Confirm New Global Data Partnership

xOdds has announced a new partnership with OpenBet that will see its Tx Fusion data-delivery platform integrated into OpenBet's Trading System.

The agreement is designed to deliver an enhanced data and pricing solution for sportsbook operators across key regulated markets worldwide.

Tx Fusion — now strengthened further by the addition of Lacerta Sports, the B2B analytics arm of Starlizard — provides multi-source odds, real-time data delivery and advanced pricing models.

Through this collaboration, operators using OpenBet’s platform will be able to access Fusion via a single installation, reducing integration complexity and accelerating deployment across both pre-match and in-play markets.

Commenting on the partnership, TxOdds Chief Revenue Officer Thomas McGrath said:

“We are delighted to partner with OpenBet to bring our Fusion data platform to a truly global operator ecosystem.

“Together we are enabling the next generation of sports-betting trading, offering real-time, high-precision, scalable data and making it available not just to the few, but to any operator striving to compete at the highest level in the OpenBet ecosystem.”

Jason Ayton, SVP of Strategy at OpenBet, added:

“The OpenBet Trading System has become one of the industry’s most powerful content aggregation networks, and our deep partnership with TxOdds represents a tremendous opportunity for both existing and new core Sportsbook & Trading System customers.

“By integrating TxOdds’ high-quality, fast and comprehensive pricing capabilities, operators gain a key competitive advantage – optimising margins, improving pricing performance and strengthening their overall product. This is an enhancement every customer should be taking full advantage of, and we’re excited to bring this level of value to the market together.”