Menace Launches as New iGaming Brand Where Power, Entertainment and Money Collide
Founded by experienced iGaming executive Dmitry Belianin alongside a team of industry veterans, Menace is backed by a fast-growing media group operating under the same name.
Menace, a bold new iGaming brand supported by its own media network, has officially launched with a mission to create player experiences where power, entertainment and money converge.
Founded by experienced iGaming executive Dmitry Belianin alongside a team of industry veterans, Menace is backed by a fast-growing media group operating under the same name. The Menace media arm has already amassed 2.5 million followers across social channels, generating an impressive 400 million monthly organic views — a sharp rise from 30 million at the beginning of the year.
Its rapid growth has been fuelled by a fearless, unapologetically masculine approach to sports coverage across MMA, boxing, NFL, football and padel.
“With Menace, we’re declaring war on the ordinary,” said founder Dmitry Belianin. “We are building Menace into a cult-like, global lifestyle and entertainment brand across sports, media and gambling. The aim is to eventually enter the biggest regulated markets in the world, and the early success of our media assets shows we have the potential to scale extremely quickly. Soon, everyone will want to become a menace.”
A team of 85 has been developing the brand in stealth mode over recent months. Menace plans to enter regulated markets with a modern platform that combines flexible payment options across fiat and crypto, cutting-edge technology, free-to-play elements, and media-led gambling experiences — all designed to deliver the ultimate player journey.
The company’s affiliate programme, Menace Partners, is already live and positioned to grow in collaboration with some of the most ambitious names in content creation and marketing.
