SiGMA Europe Awards: Alex Riddick Recognised as Best Influencer in iGaming Affiliate Marketing
Riddick is also a regular speaker at major industry events, where he addresses some of the most pressing topics shaping the market.
With over 15 years of experience in the iGaming industry, Alex Riddick has established himself as one of the most influential figures in affiliate marketing. His career spans a series of high-impact projects, including nine years leading global operations for PIN-UP Partners, the creation of Riddick’s Partners — a multi-vertical affiliate network — and the launch of The Riddick Level podcast, whose first episode has already surpassed one million views.
Riddick is also a regular speaker at major industry events, where he addresses some of the most pressing topics shaping the market.
Reflecting on his recent recognition at the SiGMA Europe Awards, where he was named Best Influencer, Riddick said:
“For me, this is not just an award, but an acknowledgement that open dialogue and honest exchange of experiences can truly transform the industry. I have always sought to communicate directly with the market — through figures and facts. And it seems to be working.”
Under his leadership, both the PIN-UP Partners affiliate programme and Riddick’s Partners continue to stand out as key players in the global affiliate marketing landscape. Riddick’s influence extends beyond business growth — he is widely regarded for redefining how thought leaders and influencers can shape B2B development within iGaming.
The SiGMA Europe Awards remains one of the industry’s most prestigious accolades, celebrating individuals and companies driving innovation and setting benchmarks for excellence. Winning the Best Influencer category highlights Riddick’s significant contribution and enduring role as a market-shaping voice who not only understands where the industry is heading but helps others navigate it with insight and clarity.
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