Luckbet Partners with RedeTV to Launch Late-Night Betting-Themed Show
Airing daily from 1am to 2am, the show is produced in collaboration with live gaming technology provider Evolution and aims to recreate the atmosphere of a modern casino for viewers aged 18 and over.
Luckbet has unveiled a new sponsorship agreement with Brazilian broadcaster RedeTV, supporting the launch of Jogo na Tela (“On-Screen Game”), a late-night programme that blends betting-inspired dynamics with entertainment.
Airing daily from 1am to 2am, the show is produced in collaboration with live gaming technology provider Evolution and aims to recreate the atmosphere of a modern casino for viewers aged 18 and over. Interactive games form the core of the format, designed to combine the immediacy of live betting with the spectacle of television entertainment.
Hosted by comedian Viny Vieira — well known for his role on Pânico na TV — alongside influencer Caio Pericinoto, the show looks to capture audiences through humour and real-time interaction.
Luckbet CEO Ivan Dutra explained:
“This partnership is a way for us to bring the Brazilian audience the atmosphere of a modern casino, with quality entertainment and excitement. The agreement with RedeTV! is part of this bold plan to expand the brand in Brazil.”
The initiative also extends beyond the screen, with promotional contests, giveaways via WhatsApp, and social media campaigns designed to sustain engagement.
In other Brazilian iGaming news, Esportes Gaming Brasil has just launched LOTTU, its new digital betting and entertainment platform.
