Stake Named Official Title Partner of Trinbago Knight Riders
The deal also reinforces Stake’s commitment to cricket, following recent collaborations with the European Cricket Championships, Paarl Royals, and Major League Cricket.
The Trinbago Knight Riders (TKR) have confirmed Stake, the world’s leading online casino and sportsbook, as their new official Title Partner—marking a major milestone for the most decorated franchise in Caribbean Premier League (CPL) history.
The partnership brings together two powerhouse brands. With four CPL titles to their name (2015, 2017, 2018, 2020), TKR continues to lead the way in T20 cricket, while Stake adds yet another elite name to its growing international sports sponsorship portfolio, which already includes the UFC, Everton FC, and the Stake F1 Team.
The deal also reinforces Stake’s commitment to cricket, following recent collaborations with the European Cricket Championships, Paarl Royals, and Major League Cricket.
“We are proud to welcome Stake as the Official Title Partner of the Trinbago Knight Riders in a multi-year agreement,” said Binda Dey, Group CMO of Knight Riders Sports.
“This is a significant step for us—bringing together two globally recognised brands that share a passion for innovation and enhancing fan experiences through technology. Stake’s global presence across premier sporting properties underlines their dedication to world-class sports entertainment, and we’re excited about what’s ahead.”
Akhil Sarin, Chief Marketing Officer at Stake, added:
“TKR exemplifies the type of excellence we seek in our partnerships. Their winning legacy and loyal fanbase make them an ideal fit for our cricket strategy. We’re thrilled to back TKR and engage with fans across the cricketing world.”
“Our collaboration goes beyond branding—it’s about creating meaningful, tech-led fan experiences that capture the thrill and intensity of T20 cricket,” Sarin continued.
To mark the announcement, TKR and Stake rolled out an innovative teaser campaign featuring team icons Andre Russell, Sunil Narine, and Dwayne Bravo, alongside athletes from Stake’s wider sponsorship roster. The campaign generated strong social media buzz and cross-sport engagement, building anticipation ahead of the official reveal.
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