Stake Joins Forces with Team Vitality in Major Esports Betting Partnership

Stake has been unveiled as the official betting partner of Team Vitality in a multi-year deal focused on the organisation’s Counter-Strike 2 (CS2) roster.

The partnership officially kicks off at IEM Cologne, where Stake will feature prominently on Team Vitality’s jerseys and digital platforms. The collaboration will also see the launch of exclusive content and fan activations aimed at strengthening Stake’s position within the global esports ecosystem.

Vas Roberts, co-CEO of Team Vitality, called the agreement a landmark moment:

“This partnership with Stake is historic: not only for its scale but also for its symbolic value. It reflects the success of our ambition to establish Team Vitality as a leading global esports brand, alongside the biggest names in their respective industries.
At a defining point in our Counter-Strike journey, this collaboration will allow us to create innovative experiences, offer exclusive content around our team, and support our CS2 roster as it reaches new competitive heights.”

Akhil Sarin, Chief Marketing Officer at Stake, added:

“This partnership brings together two industry powerhouses: Stake, a global leader in betting and entertainment, and Team Vitality, the reigning CS2 world champions.
This collaboration adds esports to our globally renowned portfolio of sports and entertainment partnerships, with Team Vitality representing exactly the calibre of world-class partner we seek as we enter the esports arena.”