Podium and Bally’s Interactive Seal Multi-Year Racing Data Deal for UK Brands

Podium has signed a multi-year agreement with Bally’s Interactive that will see its Pulse racing data platform rolled out across a number of major UK-facing brands, including Bally’s UK, Jackpot Joy, Monopoly Casino, Rainbow Riches,and Double Bubble.

The integration allows these brands to access real-time racing content from more than 300 global tracks, covering thoroughbred, greyhound, and trotting events.

According to Podium, Pulse is “built to deliver low-latency racing data with no downtime and a single integration point.” Its features are designed to enhance player engagement while ensuring stable delivery at scale.

Josh Sparke, Managing Director at Podium, said:

“We are thrilled to be working with Bally’s Interactive to deliver a premium racing experience across some of the most recognisable names in UK gaming.”

Bally’s Interactive selected Podium after a competitive review, citing the platform’s flexibility and strong technical support as deciding factors. The operator is also exploring further collaboration on Podium tools such as Racecard Proand Race Hype as part of a broader player engagement strategy.

Alex Kemp, Senior Commercial Manager at Bally’s Interactive, added:

“From day one, they made integration simple with great documentation and a hands-on onboarding team. It is also clear they have built a future-proof platform that gives us the ability to scale.”

The partnership follows Podium’s recent collaboration with BetMakers and Sportradar, further strengthening its position in the racing data space.