EGT Digital Integrates Optimove’s AI Marketing Tools to Enhance X-Nave CRM Offering

EGT Digital has announced a strategic partnership with CRM specialist Optimove, integrating its AI-powered Positionless Marketing Platform into the X-Nave system to deliver real-time, personalised player engagement across casino, sportsbook and lottery operations.

The collaboration promises to equip iGaming operators with data-driven marketing capabilities, enabling them to deploy smarter campaigns, improve player retention, and unlock greater long-term customer value.

“Partnering with Optimove and integrating their Positionless Marketing Platform into our X-Nave system marks a significant leap forward for our ecosystem,” said Georgi Mihaylov, Deputy CEO at EGT Digital. “It arms our operator partners with the intelligence and agility they need to craft personalised, real-time experiences that boost retention and long-term player value.”

Optimove’s Positionless Marketing concept is designed to break down operational silos, giving marketers the freedom to act quickly, create assets, and launch campaigns without needing external support — a model that fits EGT Digital’s vision of a flexible, scalable platform.

“EGT Digital is pushing the industry forward with an agile and future-focused platform,” added Motti Colman, VP Revenue, Gaming at Optimove. “Together, we're enabling operators to unlock the full power of Positionless Marketing, giving every marketer the ability to analyse data, generate creative assets, and launch self-optimising campaigns without waiting on anyone else.”

The integration offers real-time optimisation, enhanced personalisation, and faster campaign execution – positioning X-Nave as a competitive solution for operators seeking to strengthen player engagement through AI-driven CRM.

This news comes off the back of EGT announcing its partnership with Bangbet, further cementing its position in Nigeria.