Kambi and LeoVegas Extend Partnership and Launch New Odds Feed+ Agreement
As part of the new arrangement, LeoVegas Group and its associated brands — including LeoVegas, BetMGM, BetUK, and expekt — will adopt Kambi’s Odds Feed+, a product that delivers an extensive range of fully traded odds via a single API.
Kambi Group plc and LeoVegas Group have announced an extension to their long-running partnership, alongside a new deal that will see LeoVegas integrate Kambi’s Odds Feed+ product into its sportsbook offering.
The companies have agreed to extend their Turnkey Sportsbook partnership until the end of 2027, enabling LeoVegas to continue its phased migration toward its own proprietary sportsbook platform while still benefitting from Kambi’s trading and risk management services during the transition.
As part of the new arrangement, LeoVegas Group and its associated brands — including LeoVegas, BetMGM, BetUK, and expekt — will adopt Kambi’s Odds Feed+, a product that delivers an extensive range of fully traded odds via a single API. The solution is designed to enhance sportsbook operations by allowing operators to blend internal trading with external pricing data.
Notably, the Odds Feed+ agreement runs beyond 2027, highlighting both companies’ commitment to maintaining a close and flexible working relationship. The partnership between Kambi and LeoVegas first began in 2016 and continues to evolve as both parties refine their strategic focus.
Werner Becher, CEO of Kambi, commented:
“Our valued partnership with LeoVegas dates back almost 10 years and we are proud of the success we have achieved together. While we look forward to another two years of Turnkey provision, it speaks to the quality of our trading capabilities that LeoVegas also secured access to our Odds Feed+ solution, taking our partnership into a new phase.”
