Hollywoodbets Elevates Racing Offering with BetMakers Deal

Hollywoodbets has strengthened its sports betting proposition in South Africa through a new partnership with BetMakers Technology Group.

As part of the deal, Hollywoodbets has integrated BetMakers’ RaceOdds product—a fixed-odds wagering solution featuring advanced price management, automated trading strategies, and a dynamic rating and pricing model.

In addition to RaceOdds, the operator has also secured official data feeds from multiple rightsholders, alongside Racelab content to further enhance its horse racing portfolio.

Wayde Dorkin, Head of Product at Hollywoodbets, welcomed the agreement as a key step forward for the brand’s racing coverage.

“We believe that BetMakers’ RaceOdds solution will take the Hollywoodbets Racing product to even greater heights.

The solution allows us to offer over 335,000 races a year to our customers and ensures we have content consistently available across the three codes.”

The collaboration also represents a key expansion milestone for BetMakers, with the group continuing to grow its international footprint.

“As our global reach expands, it’s important to have high quality partners showcasing our products to the world and this is a definite case in point,” said Lucas Hopkins, Head of Commercial at BetMakers.

“It’s been a pleasure to work with Wayde and the team over the last few months and we look forward to sending them live shortly.”

The move positions Hollywoodbets to further cement its place as a leading force in South African fixed-odds racing, offering one of the most extensive and consistent racing schedules available.