Roobet Named Chelsea FC’s Official Betting Partner in Latin America and Canada
The deal will see Roobet enhance user experience through promotional content, exclusive campaigns, and greater brand visibility across 32 key markets.
Chelsea FC has announced a multi-year partnership with Roobet, naming the crypto sportsbook and casino its official regional betting partner for Latin America and Canada.
The deal will see Roobet enhance user experience through promotional content, exclusive campaigns, and greater brand visibility across 32 key markets. It also aims to leverage Chelsea’s fanbase in the region, driving engagement through a wide range of digital, social, and logistical assets.
Roobet, licensed in Curaçao, operates across several markets, including the Americas and Oceania. Like other crypto-focused betting brands, it sees Latin America—particularly Brazil—as a key growth area.
Anthony Brennan, Co-Founder and Head of Partnerships at Roobet, said:
"Roobet is excited to partner with Chelsea FC and give Chelsea fans the opportunity to win money-can’t-buy experiences.
"Bringing the evolution of iGaming to the world in partnership with Chelsea will continue to elevate the unique experience that Roobet offers to our players."
Casper Stylsvig, Chief Revenue Officer at Chelsea FC, commented:
"We are really pleased to welcome Roobet to the club as our Official Betting Partner and Regional Partner for Latin America and Canada.
"There is a huge passion for sport and entertainment across the 32 territories for the partnership, which gives the club and Roobet an incredible opportunity to drive significant growth and value through tailored content and exclusive offers for fans and users."
Regional betting partnerships are becoming more common in the Premier League, especially as clubs prepare for the self-imposed ban on front-of-shirt betting sponsorships coming into effect at the end of the 2025/26 season.
This is not Chelsea’s first betting deal ahead of the ban. The club also recently announced Betway as its official European betting partner, with branding now displayed on LED advertising boards at Stamford Bridge during all home league and domestic cup matches.
Canada is slowly but surely becoming one of the biggest iGaming markets in the world, with brands such as the official Impressario Casino, Betvictor, Tonybet and Bet365 regarding Canada as a key market.
