Sportradar Expands Presence in LatAm with São Paulo Office
Industry experts anticipate Brazil’s gross gaming revenue (GGR) to grow from 18.4bn BRL ($3.18bn) in 2023 to 50.5bn BRL ($8.75bn) by 2029, presenting a substantial opportunity for Sportradar.
Sportradar has opened a new office in São Paulo, Brazil, as part of its strategic growth in the Latin American (LatAm) market. This move comes ahead of Brazil's expected launch of its regulated betting market in January 2025, a development projected to drive significant growth in the region.
Industry experts anticipate Brazil’s gross gaming revenue (GGR) to grow from 18.4bn BRL ($3.18bn) in 2023 to 50.5bn BRL ($8.75bn) by 2029, presenting a substantial opportunity for Sportradar. Establishing a São Paulo base allows the company to strengthen corporate relationships with local operators and fully capitalize on this expected expansion.
Sportradar has already built a strong presence in Brazil, providing sports betting operators with AI-driven fan engagement solutions to drive scalability. The company has also guided regional sports federations in monetizing data and safeguarding the integrity of sports across football, volleyball, and basketball. Additionally, Sportradar maintains formal agreements with Brazil’s Federal Police and Ministry of Finance, underlining its role as a trusted partner in the region.
The São Paulo office brings Sportradar’s total office count to 28, spanning 22 countries across five continents. Globally, Sportradar collaborates with more than 800 operators, 400 sports leagues, and 900 media companies.
Eduard Blonk, Chief Commercial Officer of Sportradar, remarked:
“We have already established a strong business foundation in Brazil and see immense growth opportunity, driven by its large population and widespread popularity of sports, in particular football, an area in which we excel globally.
“Furthermore, our commitment to preserving the integrity of Brazilian sports underscores Sportradar’s broader mission to foster a responsible and sustainable industry operating within a regulated environment.”
With this latest expansion, Sportradar is poised to play a pivotal role in the evolution of Brazil's sports betting industry while reinforcing its global leadership in sports data and integrity solutions.
