Aristocrat Interactive Expands Collaboration with Big Bola in Mexico
As part of the agreement, Big Bola will now gain access to Aristocrat’s Player Management System (PAM), managed services system, and sportsbook solution.
Aristocrat Interactive has announced an extended partnership with Big Bola, a leading casino operator in Mexico. This enhanced collaboration will see Aristocrat provide a range of online gaming solutions and systems to bolster Big Bola’s offerings in the Mexican market.
As part of the agreement, Big Bola will now gain access to Aristocrat’s Player Management System (PAM), managed services system, and sportsbook solution. Additionally, Aristocrat’s over-the-counter solutions and self-service betting terminals for retail sports betting will be included, enhancing the operator’s retail capabilities.
Building on previous partnerships with Novibet and Caesars in 2022, this new deal enables Big Bola to leverage Aristocrat’s cutting-edge tools, including real-time player engagement systems, payment method integrations, and API solutions, further strengthening its digital platform.
Emilio Quirós, COO and Head of Business Development at Big Bola, shared his excitement about the partnership:
“With nearly two decades of experience in the gaming industry, we re-entered the digital space seven years ago by launching our Big Bola Online platform. Now, we are excited to take the next step in our evolution by partnering with a global leader like Aristocrat Interactive to provide a richer, immersive gaming experience to players in Mexico.”
The announcement comes amid Aristocrat’s recent milestones, including the appointment of Anne Tucker as its Chief Legal Officer in October and its approval for the first-ever land-based and online gaming licenses in the UAE by the GCGRA regulator. Aristocrat also reported a strong FY24 financial performance, highlighting a 20% increase in EPS growth.
Tsachi Maimon, Chief Strategy Officer at Aristocrat Interactive, commented on the extended collaboration:
“We’re thrilled to take our existing land-based strong relationship with Big Bola, one of Mexico’s top operators, to the next level and enhance their online business.
“This deal reinforces our commitment to delivering a fully connected and innovative experience across both digital and land-based verticals in this key market.”
This partnership underscores Aristocrat’s focus on bridging land-based and digital gaming experiences, further solidifying its position as a global leader in the industry.
