GiG Expands to Mexico with LuckyDays Partnership
The move aligns with GiG’s strategy of targeting high-growth, regulated markets.
Gaming Innovation Group (GiG) has launched its iGaming platform in Mexico through its long-standing partnership with LuckyDays, marking its first venture into the Latin American market. The collaboration enables LuckyDays to leverage GiG’s advanced CoreX platform, as well as its AI-powered tools, DataX and LogicX, to drive player acquisition and retention.
Strategic Entry into a High-Growth Market
The move aligns with GiG’s strategy of targeting high-growth, regulated markets.
Richard Carter, CEO of GiG, highlighted the importance of the partnership, stating:
“This agreement represents a combination of a high-growth market and our established, successful partnership with LuckyDays. Together, we have the ideal elements to enhance our partner’s operations through cutting-edge, next-generation technology and our extensive experience in navigating evolving regulatory landscapes.”
Mexico’s iGaming market is projected to reach $3.7 billion in gross gaming revenue by 2028, according to H2 Gambling Capital, presenting significant opportunities for growth.
LuckyDays Anticipates Rapid Growth
A spokesperson for LuckyDays emphasized the advantages of GiG’s solutions, saying:
“GiG’s proven solutions empower us to launch and scale effectively in this new market, aligning with our vision for sustained growth and exceptional player experiences. We look forward to a successful expansion in Mexico and beyond, bringing our high-quality offerings to a broader audience with GiG as a trusted partner.”
Global Expansion Momentum
This latest launch follows GiG’s recent entry into the Asian market through a partnership with Bloomberry Resorts in the Philippines and expanded operations in Europe with new agreements in the UK and Denmark earlier this year. The Mexico expansion underscores GiG’s commitment to leveraging its innovative technology and industry expertise to grow in emerging markets worldwide.
