Foxy Bingo Launches Xtreme Line Dancing Studio as Part of 'Get Your Fox On' Campaign

Foxy Bingo is excited to unveil its Xtreme Line Dancing Studio campaign in Birmingham, a key feature of their ‘Get Your Fox On’ initiative. This event will take place on July 20-21 at The Engine Room in Digbeth.

Over the weekend, Foxy Bingo will offer a variety of free 45-minute fitness classes, encouraging attendees to participate in energetic, country-themed workouts.

These sessions will feature lively country music, guidance from Foxy Bingo fitness instructors, and an energetic atmosphere to get everyone moving.

Sara Jolly, Head of Foxy Bingo, expressed her enthusiasm about the event: “We are thrilled to introduce our Xtreme Line Dancing Studio in Birmingham this summer. At Foxy Bingo, we always motivate our players to Get Their Fox On, and this activation embodies that spirit, bringing the Foxy party to life in true ‘Hairy Moedown’ style.

“The Xtreme Line Dancing Studio captures the quirky, fun, and wild essence of Foxy Bingo, helping us stand out in the Bingo Sphere.”

Participants will find country-western-themed merchandise in their gym lockers and can enjoy complimentary juice shots from the studio’s bar after the workout.

Those interested in joining can reserve their spots through Eventbrite, with classes available on Saturday at 9:30am, 10:45am, and 12:00pm, and on Sunday at 9:30am and 10:45am.

Earlier this year, Mecca Bingo launched a similar line dancing campaign, tapping into the 'Cowboy Core' trend.