Sportradar Expands Esports Betting Offering With Three Odds Providers

Sportradar has expanded its esports betting portfolio through new integrations with DATA.BET, Esportsbull and GRID, allowing sportsbook operators to access odds from multiple specialist providers through a single platform.

The agreements extend Sportradar's proprietary Unified Odds Feed, enabling operators to select their preferred odds supplier for individual esports titles, subject to availability and commercial terms. The integration is designed to simplify access to specialist esports markets while providing greater flexibility over the content available to customers.

At launch, the expanded offering covers Counter-Strike 2, Dota 2 and League of Legends, three of the industry's most established competitive gaming titles. Sportradar plans to introduce additional content for VALORANT and Mobile Legends: Bang Bang, alongside further betting markets and potential supplier integrations.

Unified Odds Feed Offers Greater Operator Flexibility

The expanded service brings together three esports odds providers with different approaches to market coverage, trading and pricing. Rather than relying on a single supplier across every title, sportsbook operators can choose the provider that best suits their requirements for each supported game.

The integrations are particularly relevant to live esports betting, where rapidly changing match conditions and the digital nature of competitive gaming create demand for timely odds updates and extensive in-play markets.

Roman Garin, Senior Vice President of Innovation at Sportradar, said:

“Esports’ fully digital nature creates an expectation for fast, deep live betting experiences. The providers that have built the market across Counter-Strike 2, Dota 2 and League of Legends each bring their own strengths and trading style, and the best fit can differ from title to title.

“By bringing them together through our Unified Odds Feed, we’re giving operators greater choice and flexibility through a single integration, and we’ll continue adding providers and titles as the market evolves.”

Beyond betting odds, Sportradar's esports portfolio includes Match Tracker and audio-visual products, allowing operators to combine betting markets with match information and viewing experiences.

DATA.BET And GRID Highlight Partnership Opportunities

For DATA.BET, the agreement provides an additional distribution channel for its esports betting content, extending its potential reach through Sportradar's existing operator network.

The provider supplies odds and trading services across major esports competitions and smaller tournaments, with coverage designed to support betting activity throughout the day.

Otto Bonning, Head of Sales at DATA.BET, commented:

“Becoming a supplier for Sportradar’s esports offering reflects the trust that the industry’s biggest players place in our content and products. We’re confident in our coverage depth, speed, and trading expertise. This deal also opens a new route for our content, from Tier-1 majors to lower-tier tournaments running around the clock, to reach users around the world.”

GRID, meanwhile, has focused on developing esports data infrastructure through partnerships with rights holders, with an emphasis on data integrity and the commercial use of official competitive gaming information.

Moritz Maurer, CEO and Co-Founder of GRID, added:

“Our vision is to unlock the potential of data in esports. Over the past eight years, we have worked together with our partners to create a solid foundation with integrity at its core, where we leverage the digital nature of the sport in alignment with rights holders. The partnership with Sportradar marks a huge step toward establishing a standard in the industry.”

Esports Expansion Follows Strong Quarterly Performance

The integrations form part of Sportradar's broader efforts to expand its betting technology and fan engagement services.

The company recently reported third-quarter revenue of €363 million, representing year-on-year growth of 24%, while profit increased by 20% to €27 million.

Chief Executive Officer Carsten Koerl has identified artificial intelligence and greater personalisation as important elements of Sportradar's development strategy, with the company using technology to better understand sports audiences and deliver more relevant content.

Esports represents another opportunity to extend that approach, particularly through products combining real-time data, betting markets and digital viewing experiences.

By incorporating DATA.BET, Esportsbull and GRID into its Unified Odds Feed, Sportradar is expanding the range of esports content available to sportsbook operators without requiring separate integrations for each provider. Further titles and markets are expected to follow as the service develops.