Better Collective Continue Dutch Expansion with Two Acquisitions

Sports betting affiliate group, Better Collective, has shared the news that his has made several acquisitions in the dutch igaming market, with these investments being strategic move that will accelerate the brand’s European expansion plans. 

Betting brands acquired include Soccernews.nl and Voetbalwedden.net, with these purchases costing Better Collective a cool €9.7m. According to the company, the two sites purchased enjoy more 2.5 million monthly visitors, making them credible assets in the business’ forever-growing portfolio. 

With the Netherlands set to launch a new regulated gambling regime, Better Collective wish to be well positioned and prepared for these regulatory changes.

Jesper Søgaard, co-founder and chief executive of Better Collective, said: 

“We are excited about the regulatory opening of the Dutch iGaming market, welcoming licensed operators and laying the foundation for stronger player protection. The Dutch market has high potential and is expected to grow significantly in the coming years.

“To be able to capitalise on these opportunities, we are pleased to have added two strong Dutch brands to our portfolio and welcomed Joris Dekkers and a new team to Better Collective. These moves will help us establish a leading position in the Dutch sports betting media landscape.”