1win Partners Case Study: How Affiliates Earned $1.2M Through CPA in 31 Days

This case study was supplied by 1win Partners and is published as partner content.

1win Partners' campaign with affiliate growth team F/ACT generated $1,197,407 in CPA earnings, bringing in 51,033 first-time depositors and achieving an average Reg2Dep rate of almost 52% in just 31 days. The team established workable unit economics early on and began scaling within the first few days.

Support from 1win Partners contributed to that growth. During the campaign, the team's CPA rate was increased and traffic volume caps were lifted, giving F/ACT more flexibility to scale successful setups as acquisition costs rose.

Strategy

The team focused on four priorities:

• Launch creatives quickly and optimize later. Rather than spending too much time perfecting each ad, the team launched creatives early and refined them based on actual performance data.
• Shift budgets to top-performing setups. As traffic volumes grew, underperforming campaigns were cut, while more budget went to setups capable of delivering FTDs at an acceptable acquisition cost.
• Adapt quickly to market changes. The team continuously monitored performance, adjusted campaigns as competition increased, and tested new approaches to maintain efficiency.
• Coordinate growth with 1win Partners. During the campaign, the team received a higher CPA rate, and limits on the volume the advertiser would accept were removed.

Rapid creative testing and data-driven budget allocation formed the foundation of the strategy.

Campaign timeline

Days 1-2: testing the economics. By the second day, initial results indicated that the campaign had the potential to scale. The team achieved workable unit economics within the first few days.

Week one: increasing volume. The team increased budgets for setups that consistently delivered traffic at acceptable acquisition costs. During this period, traffic volumes grew while the cost per FTD declined.

Mid-October: responding to rising traffic costs. Competition intensified, driving up acquisition costs. Some campaigns required immediate adjustments to maintain efficiency.

Around October 20: deeper optimization. Drawing on experience from previous campaigns in Argentina and Peru, the team shifted toward more detailed optimization, fine-tuning individual setups and testing new approaches.

Results

Beyond the CPA earnings, the campaign delivered strong conversion metrics. Nearly 52% of registered users made their first deposit, while the total number of repeat deposits reached 316,260 over the reporting period.

What worked best

The combination of rapid testing, continuous optimization, and close coordination with 1win Partners helped the team maintain momentum throughout the campaign.

"What helped was 1win's willingness to adjust the terms and take on more volume as we grew. That's what allowed the campaign to scale."

Creative decisions were guided by real-time performance data, allowing F/ACT to identify promising setups early and allocate budgets more efficiently. This approach proved particularly important as competition intensified and acquisition costs increased.

After the first month

The team's approach evolved throughout the campaign. Strong initial results enabled rapid expansion, but rising traffic costs eventually required more selective budget allocation and deeper optimization.

Looking ahead, F/ACT sees further growth opportunities in testing new approaches and refining existing setups. The first month demonstrated how quickly a campaign can scale when effective traffic strategies are supported by close collaboration with an advertiser.

Ready to run traffic in Latam? Message our affiliate manager or register on the 1win Partners website.