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Hard Rock International Acquires London Casino Licence

Having acquired the casino premise licence from the Ritz Club, a Hard Rock International statement explains that the move will allow it to “seek out and establish a new casino premise in London, continuing Hard Rock's expansion into major gateway cities in the world.”

Hard Rock International Acquires London Casino Licence
Hard Rock International Acquires London Casino Licence

Hard Rock International has acquired a London casino licence as it looks to expand into the UK capital. 


Having acquired the casino premise licence from the Ritz Club, a Hard Rock International statement explains that the move will allow it to “seek out and establish a new casino premise in London, continuing Hard Rock's expansion into major gateway cities in the world.”


Hard Rock International Chairman, Jim Allen, commented:


“We look forward to expanding our brand offerings within London and bringing our award-winning hospitality, gaming and entertainment to the birthplace of Hard Rock.”

This has come as rather surprising news to the industry given the dent in profits the pandemic resulted in for the brand. 

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