Press Box PR Expands PR Services Into African Markets

Press Box PR has expanded its international offering into African media markets, with plans to work directly with journalists and publications across the continent.

The digital PR agency will deliver locally relevant earned media campaigns for its international client base, initially focusing on the sport and B2B iGaming sectors.

Through access to leading figures in African football and combat sports, as well as senior executives and thought leaders from the global iGaming industry, Press Box PR will provide interviews, commentary, thought leadership and digital PR campaigns tailored to African audiences.

Press Box PR Targets African Media Markets

The expansion comes as Africa becomes an increasingly important growth market for the global betting and gaming industry. Factors supporting this development include a young and digitally engaged population, improving mobile and payments infrastructure, and the continued development of regulated gambling markets across the continent.

As individual markets mature, operators, suppliers and technology businesses are increasing investment in market entry, partnerships and brand-building.

This has created greater demand for communications strategies that account for local media landscapes, audiences and cultural differences, rather than treating Africa as a single market.

Press Box PR already supports Super Group Africa, alongside clients and campaigns targeting betting and gaming markets including South Africa, Nigeria, Ghana and Kenya.

Localised Communications Strategies

The agency plans to build on its existing relationships to expand its network of journalists and publications across Africa.

The expanded offering will support brands in securing earned media coverage and authoritative backlinks, while strengthening their visibility and reputation in individual markets.

Alex Donohue, founder of Press Box PR, said:

“Africa is becoming an increasingly important market for many of the businesses we work with, particularly across betting, gaming and sport, so expanding our media capabilities across the continent is a natural next step for us.

“What is particularly important is recognising that there is no single ‘African market’. South Africa, Nigeria, Ghana, Kenya and other countries each have their own media landscapes, audiences and commercial opportunities. Brands looking to grow successfully need communications strategies built around those individual markets.

“We’ve already started building strong relationships with journalists across the continent and delivering tailored content strategies for African audiences. We’re excited to develop that further and support more of our clients as they grow internationally.”

Press Box PR Expands Industry Coverage

Press Box PR has offices in London and Manchester and specialises in securing earned media coverage across gambling, sport, consumer, finance, hospitality and technology publications.

The agency also supports brands seeking greater visibility in AI-generated answers, citations and large language model recommendations.

Press Box PR was named PR Agency of the Year at the 2026 European iGaming Awards.