BetMGM Casino Launches LegendSCARY Halloween Campaign

BetMGM has launched LegendSCARY, a Halloween-themed casino campaign running until 1 November across its online casino platform.

The campaign includes Halloween-themed promotions, sweepstakes, leaderboard competitions and rewards alongside a redesigned casino lobby featuring seasonal visuals.

Inspired by BetMGM’s ‘Make It Legendary’ brand platform, LegendSCARY also includes a dedicated Halloween games category featuring more than 50 themed casino titles.

Bigger Piggy Halloween Bank Launches Exclusively

Among the games featured during the campaign is Bigger Piggy Halloween Bank from Inspired, which is available exclusively through BetMGM Casino and Borgata Online.

The title combines Bonus Spins, jackpots, Cash and Collector symbols and a Piggy Wheel Bonus capable of awarding additional prizes and bonus features.

Oliver Bartlett, Senior Vice President of Gaming at BetMGM, said:

“Halloween lends itself perfectly to casino entertainment, and LegendSCARY Month is all about making October more fun for our players.

“Whether it's discovering a new game, climbing a leaderboard, or unlocking rewards, we've packed the month with experiences that keep the excitement going every time players visit BetMGM.”

Weekly Promotions Run Throughout October

BetMGM has introduced a rotating schedule of promotions as part of the campaign, beginning with Kickoff to the Crypt from 1–11 October.

The MGM Monster Mash Leaderboard follows from 12–18 October, before Promo Your Way Frenzy runs from 19–25 October.

The campaign concludes with The Final Haunting Sweepstakes from 26–29 October and The Final Drive Leaderboard from 30 October–1 November.

BetMGM’s online casino portfolio currently includes more than 7,000 titles across its North American markets, alongside a progressive jackpot network featuring more than 25 games, including MGM Grand Millions, Bison Fury and 15 Lanterns.

Players can also earn BetMGM Rewards Points and Tier Credits through casino play, with responsible gambling tools including GameSense integrated across the operator’s mobile and desktop platforms.