DAZN Bet Becomes Official Sponsor Of Atlético de Madrid

DAZN Bet has announced a new sponsorship agreement with Atlético de Madrid, becoming an official partner of the Spanish football club as it continues to strengthen its presence in the country's regulated betting market.

The partnership, confirmed on 15 October, will see DAZN Bet collaborate with Atlético de Madrid on a range of promotional activities, exclusive experiences and fan engagement initiatives designed to bring supporters closer to the club.

The agreement will combine brand visibility with dedicated content and activations, including prize draws and opportunities for supporters to enjoy experiences connected to the team. Both organisations have emphasised their intention to develop a partnership that extends beyond traditional sponsorship exposure.

For DAZN Bet, the collaboration provides an opportunity to increase its visibility in Spain through an association with one of the country's most established football clubs, while supporting its wider ambitions within the DAZN sports entertainment ecosystem.

Partnership To Focus On Fan Engagement

The agreement will introduce a series of initiatives aimed at enhancing the experience of Atlético de Madrid supporters, both on matchdays and through activities taking place away from the pitch.

DAZN Bet and Atlético de Madrid intend to work together on exclusive content, prize draws and promotional experiences, with the objective of creating additional opportunities for fans to engage with the club throughout the season.

The partnership also reflects DAZN Bet's strategy of connecting its betting offering with the wider sports entertainment industry, using relationships with established sporting organisations to strengthen brand recognition and customer engagement.

Elicia Martinez, Country Director of DAZN Bet Spain and LATAM, welcomed the agreement and highlighted the opportunities presented by Atlético de Madrid's international following.

"We are delighted to begin this new chapter alongside Atlético de Madrid. It is a club with an extraordinary identity, community and international reach, and we share the ambition of building a partnership that goes far beyond brand visibility," Martinez said.

"We want to develop initiatives and experiences that bring value to fans while continuing to strengthen DAZN Bet’s presence in Spain as part of DAZN’s global ecosystem."

Atlético de Madrid Welcomes New Betting Partner

For Atlético de Madrid, the agreement represents another addition to its commercial partnership portfolio, with the club seeking to create new opportunities for supporters to interact with the team.

The Spanish side has highlighted DAZN Bet's experience within the sports entertainment sector as an important factor behind the collaboration, particularly its ability to develop initiatives that combine digital engagement with live sporting experiences.

Óscar Mayo, Chief Operating Officer of Atlético de Madrid, said the partnership would support the club's efforts to strengthen its relationship with supporters.

"We are delighted to welcome DAZN Bet as a new and important partner on our journey to bring the team ever closer to the millions of Atlético de Madrid fans, with cutting-edge experiences that allow them to enjoy their club beyond the 90 minutes of a match," Mayo said.

"Given their extensive and proven experience in the sports entertainment sector, DAZN Bet is the perfect partner to join us over the coming seasons."

DAZN Bet Strengthens Spanish Market Presence

The sponsorship provides DAZN Bet with a new platform to develop its brand in Spain, combining the reach of Atlético de Madrid with promotional initiatives intended to appeal to the club's supporters.

The agreement also reinforces the operator's connection to the broader DAZN ecosystem, which brings together sports broadcasting, entertainment and betting services.

Although both parties have outlined plans for exclusive experiences and promotional activities, specific details of the initiatives have yet to be announced. The financial terms of the sponsorship have also not been disclosed.

The partnership is expected to continue over multiple seasons, with Atlético de Madrid and DAZN Bet planning to develop further fan-focused activities as their commercial relationship progresses.