iGamingVoice: Making Supplier Discovery Easier In A Growing iGaming Market

For three days in January, much of the iGaming supply chain can be found inside a single venue. ICE Barcelona opened on 19 January, sharing a record 143,000 square metres with iGB Affiliate, with organisers later reporting 51,996 visitors for ICE alone, up 4% on 2025.

Aggregators, testing laboratories, geolocation providers, payment companies and technology developers were all gathered within the same venue.

Outside major industry events, however, the market is considerably more fragmented. Thousands of suppliers operate across the sector, often specialising in increasingly narrow areas of the iGaming supply chain.

These companies are not necessarily difficult to find individually. Many have dedicated websites, press operations and established industry profiles. The challenge for operators is identifying which suppliers provide a particular service when they know the problem they need to solve but not necessarily the companies capable of solving it.

Knowing The Job Before Knowing The Supplier

An operator’s list of potential suppliers has expanded as different areas of the industry have become increasingly specialised.

Payments, for example, now encompasses gateways, processors, open banking, cryptocurrency infrastructure, fraud screening, identity verification and transaction monitoring. Companies specialising in one of these areas may not necessarily provide the others.

Compliance has undergone a similar process. Licensing advisers, testing laboratories, responsible gambling technology and geolocation services each address different regulatory and operational requirements.

The challenge is that buyers often understand the problem before they understand the terminology used by suppliers.

A compliance team preparing to enter a new US state, for example, may know it needs to demonstrate where customers are physically located. Identifying this requirement as geolocation compliance, understanding which providers specialise in it and determining whether those companies also offer identity services requires another layer of research.

Search engines can favour companies with greater marketing visibility, while partnership announcements typically reveal supplier relationships only after agreements have been signed. This can leave operators relying heavily on industry contacts and conversations established at conferences.

Even a standard content partnership demonstrates how many companies can be involved in a single integration.

When Wazdan recently launched titles from its Coins, Mighty Wild and Hot Slot series with a Danish operator, the integration was completed through EveryMatrix.

In this case, the aggregator formed the connection between the game studio and operator, illustrating why knowing the content provider alone does not always identify the relevant integration partner.

What A Supplier Directory Needs To Provide

A database of company names alone does little to address the discovery problem.

For operators, organising suppliers according to the services they provide can make the initial search more practical. Instead of beginning with a company and determining what it offers, buyers can begin with the service they require and compare the suppliers operating within that category.

Basic company information can then provide an initial filtering process. Details such as headquarters, company size, operating history and markets served can help buyers establish whether a supplier is potentially suitable before beginning a more detailed assessment.

These details do not establish the quality of a supplier or whether it is suitable for a particular operator, but they can help narrow the initial shortlist.

iGamingVoice Targets Supplier Discovery

iGamingVoice launched this year with a supplier directory structured around 56 categories across eight groups.

These range from slot providers and game aggregators to AML and transaction monitoring companies, with listings searchable by region and country. According to iGamingVoice, entries are checked by its team before appearing on the platform.

The directory is designed to provide buyers with initial information about a company, including where it is based and the services it says it provides.

That discovery process, however, is only the beginning of supplier due diligence.

In Great Britain, regulatory requirements can determine which companies an operator is able to work with. Since 2015, remote operators licensed by the Gambling Commission have been required to source gambling software from businesses holding the appropriate Commission licence.

For a studio or platform identified through a supplier directory, this means checking the relevant regulatory register and establishing which products are certified for the intended market.

Technical assessments can then cover areas including integration documentation, uptime history, data residency and compatibility with an operator’s existing platform. Commercial terms and references from comparable operators can follow.

Discovery Becomes More Important As Markets Evolve

As regulated iGaming markets develop, supplier roles are continuing to become more specialised.

New jurisdictions can introduce additional licensing, technical and compliance requirements, creating demand for companies with specific local expertise.

For operators, this creates greater choice but also increases the number of potential suppliers that need to be identified and assessed.

Industry events provide an opportunity to bring much of that market together in one place, but operators need to make supplier decisions throughout the year.

Directories such as iGamingVoice aim to make that first stage of the process easier by allowing buyers to begin with the service they need, identify potential suppliers and then move on to the regulatory, technical and commercial due diligence required before signing an agreement.