Prediction Markets by 01.tech: A New Audience Channel for Operators

01.tech has shared the results from Markets, a prediction markets module built into the operator's platform. Players make predictions on sports, politics, economics, technology, crypto, and pop culture.

The product is live, running on major operator platforms, and available for integration.

Unlike exchange-based platforms, Prediction Markets runs on fixed odds. Contracts are bought rather than traded; the margin is built into the price, and the player bets against the operator's line rather than another market participant. For the operator, that means margin control and no exposure to peer-to-peer risk.

The module sits inside the existing 01.tech ecosystem: one balance, one wallet, the same interface players already use for sports betting.

What Is Prediction Markets?

Prediction Markets does not replace traditional sports betting. Instead, it complements the sportsbook with markets on events beyond sports, from politics and economics to technology and pop culture.

When there are fewer major events on the sports calendar or attention shifts to news beyond sports, Prediction Markets gives users a way to make predictions on topics they already discuss every day:

• Will Bitcoin reach $100,000 by the end of the month?

• Will Apple unveil a foldable iPhone at its next presentation?

• Will a particular candidate win the presidential election?

• Will a specific film win an Academy Award?

Each prediction is a question with a Yes or No answer. This format lowers the barrier to entry and can help operators reach users interested in predictions beyond sports.

Why 01.tech Markets Stands Apart

The Markets module was developed as part of an iGaming product, with B2B partners' flexibility in mind, rather than as a standalone Web3 service. 

Alongside markets on events with longer time horizons, the Markets module also includes a dedicated fast markets section for short-term predictions on cryptocurrency price movements. For example: “How will the price of Bitcoin change relative to its current level over the next five minutes?” 

01.tech builds its own line rather than replicating markets from other platforms. The analytics team can open a prediction around a news story within minutes, whether or not other platforms cover it. 

B2B partners can request a custom line built around specific marketing objectives. An operator can open markets on events tied to its own brand or ambassadors. That makes the content exclusive to the platform and turns prediction markets into a retention tool. 

This creates a powerful tool for producing exclusive content, strengthening brand differentiation, and increasing audience retention.

Prediction Markets sits inside the existing 01.tech ecosystem: one balance, one wallet, the same interface. Moving from a Champions League bet to a crypto price prediction asks nothing new of the player. 

From the user’s perspective, the process is similar to placing a traditional bet: select an event, choose Yes or No, enter the stake in the bet slip, and confirm.

Commercial Value for iGaming Businesses

The Markets module offers a way to expand beyond traditional sports betting and reach new audiences. 

The product can also reach crypto enthusiasts, investors, tech-focused users, and people who follow global news and current affairs but may not have previously engaged with iGaming products. 

The news cycle does not take a break. An Elon Musk post, a Federal Reserve decision, a major tech announcement: each one is a ready-made prediction. Players come back more often because there are more reasons to, and they return to check the outcome. 

The Markets module works as a bridge between verticals. A binary prediction reads instantly to a casino player and gives a sports bettor somewhere to go during gaps in the calendar. Both verticals get another point of contact with the player. 

The result is higher average spend, stronger LTV, and increased overall platform revenue.

“We took one of the industry’s fastest-growing trends, removed the complexity of Web3 mechanics, adapted it to a familiar user experience, and fully integrated it into our platform. Our partners receive a ready-to-use tool to attract new audiences and monetize news-driven demand.

Operators can generate revenue from virtually anything shaping the world today with the Markets module. Our analytics team can launch a market around any major event within minutes, while the ability to create exclusive markets for a specific brand makes our proposition unique in the B2B space.

The product is fully developed, proven in live operation, and ready for integration.” – Alexander Lobov, Head of Sportsbook at 01.tech

The Markets module is available for integration through 01.tech.