Digital Fuel Enters New Chapter Under Joint Ownership
Paul Hill acquires an equal stake in Digital Fuel, joining as CEO.
Digital Fuel, a specialist commercial growth partner for the global iGaming industry, has announced a new chapter for the business, with experienced iGaming commercial leader Paul Hill acquiring an equal stake alongside founder Toby Oddy and joining the company as CEO with immediate effect.
Digital Fuel helps operators, B2B suppliers, affiliates and technology businesses grow through commercial strategy, sales and partnerships, player acquisition, technology, AI, operational efficiency and fractional leadership.
With a strong focus on the B2B iGaming ecosystem, the business helps suppliers identify new commercial opportunities, build sales pipelines, develop strategic partnerships and connect with operators and affiliates capable of driving growth.
The new ownership brings together Hill and Oddy’s 50 years of combined iGaming experience, relationships and market knowledge, creating an expanded platform to support businesses operating in an increasingly competitive and fast-moving sector.
The partnership also brings together two long-standing industry contacts. Oddy was Hill’s first-ever iGaming client, with the pair subsequently working together in various capacities.
Commenting on the announcement, Paul Hill, CEO of Digital Fuel, said:
“This is a particularly exciting move for me because Toby and I go a long way back. Toby was my first ever iGaming client when he visited the Stickyeyes HQ in Leeds back in 2008.
“I’ve continued to watch with admiration as Toby has built Digital Fuel into a highly respected business with an impressive reach and reputation across the iGaming industry.
“Now, we get to build something together. Our ambition is simple: to connect the very best B2B suppliers with operators and affiliates looking to drive performance, improve efficiency and positively impact their bottom line.”
Toby Oddy, Founder and Co-Owner of Digital:
“I’m delighted to be entering this next chapter of Digital Fuel alongside Paul. We’ve known and worked with each other for many years, so there is a strong foundation of trust and shared industry experience.
“The iGaming landscape continues to evolve rapidly, and businesses need experienced partners who understand the market and can turn relationships, technology and opportunities into commercial results.
“Bringing Paul into the business gives us a fantastic opportunity to build on what Digital Fuel has already achieved and take the company to the next level.”
Alongside his new role at Digital Fuel, Hill will continue to support Parlay Games Inc., DAW Global and Bettor Faster in his existing capacity as a Fractional Sales Director.
The new ownership marks an ambitious next phase for Digital Fuel, with Hill and Oddy combining their networks, commercial expertise and industry experience to help businesses find opportunities, build partnerships and accelerate growth across the global iGaming ecosystem.
