Matchbook Acquires Betdaq To Combine Betting Exchange Operations

Matchbook has completed the acquisition of betting exchange Betdaq, combining the two peer-to-peer betting businesses.

Betdaq was founded by Dermot Desmond in 2000 and has operated as a betting exchange for more than 25 years.

The existing Betdaq service, operated by EPS Ltd, will remain available for trading until 21 October 2026 to support the transition. Customer accounts will remain open for withdrawals until 4 November 2026.

Customer funds will continue to be protected in accordance with the regulatory obligations applying to both operators throughout the transition. Betdaq customers can access further information, including key dates and FAQs, through Betdaq.

Matchbook Targets Deeper Liquidity

The acquisition will combine Betdaq’s existing exchange business with Matchbook’s pricing, liquidity and technology operations.

Matchbook said bringing the platforms together into a single liquidity pool is intended to provide tighter spreads, larger fills and improved pricing for customers.

The deal comes amid growing interest in peer-to-peer betting models internationally, including exchange betting and prediction markets.

Matchbook has operated exchange markets for more than 20 years and has expanded its operations in recent years through easyBet, its partnership with easyGroup, and ADI PredictStreet, its prediction markets venture around the FIFA World Cup 2026.

Betdaq Customers Prioritised During Transition

Ronan McDonagh, CEO of Matchbook, said:

“Betdaq and Matchbook grew up proving the same idea — that bettors get a better deal when prices are made by a market rather than a margin. A quarter of a century on, that idea is winning: exchanges and prediction markets are bringing peer-to-peer pricing to new audiences around the world, and this acquisition deepens the pool at the heart of everything we build.

“Our first priority through this transition is Betdaq’s customers: their funds are safe, their options are clear, and in one combined pool they should find better prices and deeper liquidity than either exchange could offer alone. Everything we are doing — this deal included — is about making the exchange first choice.”