Fennica Gaming Partners With Future Anthem To Introduce Real-Time AI Personalisation

Fennica Gaming has announced a partnership with Future Anthem that will make the AI technology provider's full product portfolio available to its B2B customers, expanding the personalisation capabilities offered to lotteries and licensed gambling operators.

The agreement, announced on 3 September 2026, will allow Fennica Gaming's customers to integrate Future Anthem's real-time AI technology across multiple gaming verticals, including draw-based lottery games, online casino, sports betting, instant win products and bingo.

The collaboration is intended to support more personalised player experiences while helping operators develop long-term engagement strategies informed by customer data.

Future Anthem Technology Added To Fennica Gaming Offering

Under the agreement, Fennica Gaming customers will gain access to Future Anthem's complete product range, including its Real-Time Experiences, Dynamic Audiences and Content Recommendations modules.

The technology is designed to use player data to support personalised interactions and content delivery, allowing operators to tailor their offerings according to individual customer behaviour and preferences.

By introducing these capabilities across several gaming verticals, the partnership will extend AI-powered personalisation beyond traditional online casino products to include lottery, sports betting and instant win games.

The arrangement also provides Future Anthem with an additional distribution channel through Fennica Gaming's existing relationships with lottery organisations and licensed operators.

Future Anthem Targets Growing Lottery Demand

Leigh Nissim, CEO and Founder of Future Anthem, highlighted the increasing interest in real-time personalisation among lottery operators as a factor behind the partnership.

“Anthem works with leading lotteries globally who are committed to giving their players the most personalised experiences – and Fennica has built a well-deserved reputation for trust and innovation. This partnership will support their ambitions to continue to lead across multiple markets, and it reflects the growing demand from lotteries for real-time personalisation.”

The agreement brings together Fennica Gaming's B2B lottery and gaming operations with Future Anthem's AI technology, creating opportunities to introduce personalised content and engagement features across a broader range of products.

Neither company has disclosed the financial terms of the partnership or identified the first operators expected to deploy the technology.

Responsible Gaming And Player Engagement Central To Agreement

Fennica Gaming said the collaboration supports its strategy of developing sustainable growth through responsible gaming, long-term customer engagement and the use of player data to inform product development.

The company intends to use Future Anthem's technology to strengthen its ability to deliver personalised gaming experiences to its B2B partners while maintaining its focus on responsible gaming.

Luai Mahjneh, SVP, Ecosystem and Platform at Fennica Gaming, said:

“This partnership with Future Anthem aligns with our strategic vision to build sustainable growth through responsible gaming, long-term player engagement and continuous learning driven by real player data. We look forward to working with a truly innovative partner to further strengthen our ability to deliver responsible, player-centric game experiences to our B2B customers.”

The partnership represents a further expansion of AI-powered technology within the lottery and gambling sectors, with both companies positioning real-time personalisation as an important component of future player engagement strategies.