betTOM Named Official Betting Partner Of Burnley FC
The UK bookmaker will feature on Burnley’s playing shorts and across Turf Moor after agreeing a one-year partnership with the Championship club.
betTOM has agreed a one-year partnership with Burnley FC to become the Championship club’s Official Betting Partner for the 2026/27 season.
The agreement will provide the UK-based betting and gaming operator with extensive exposure at Turf Moor, including branding on the back of the men’s and women’s first-team shorts across all three kits. betTOM branding will also appear on the home and away dugout fascias, technical areas and 30 branded headrest covers.
betTOM Secures Matchday And Digital Exposure
Alongside its presence on Burnley’s playing kits, betTOM will feature across LED perimeter advertising, stadium screens and selected fixed advertising inventory throughout the season.
The operator will also work with Burnley across the club’s digital and social media channels, including the production of bespoke content featuring first-team players and staff. Community initiatives, supporter competitions, prizes and giveaways are also planned, alongside safer gambling messaging throughout the campaign.
betTOM CEO Paul Colley said:
“Burnley is a great club with a big fan base, and we’re excited to be their Official Betting Partner for the season ahead. Having the betTOM brand appear on the shorts, dugout and LED boards will be great exposure.
“We’ve had a very promising first year in operation in the UK, having only started in May 2025, and this level of sponsorship will help us continue that growth.”
Burnley Partnership Continues betTOM Expansion
Headquartered in East Sussex, betTOM received a full remote operating licence from the UK Gambling Commission in 2024 before launching its UK operations in May 2025. The company offers online sports betting, gaming and casino products, with its operations focused exclusively on the UK market.
The Burnley agreement represents another significant step in betTOM’s football sponsorship strategy and follows a deal announced in August that saw the bookmaker become Official Betting Partner of Peterborough United.
Burnley FC Senior Commercial Manager Alister Burn said:
“We are pleased to welcome betTOM to Burnley Football Club as our Official Betting Partner for the 2026/27 season.
“Their branding will feature on the back of our men’s and women’s playing shorts, as well as within the technical area at Turf Moor, providing a strong platform to build their awareness across the UK.
“We look forward to working with Paul, Charlie and the wider betTOM team to engage with our adult supporters through community initiatives, supporter competitions, prizes, and giveaways, alongside clear safer gambling messaging throughout the season.”
The partnership will run for the remainder of the 2026/27 campaign as betTOM looks to build its profile following its first full year of operations in the UK.
