betTOM Agrees First Major Sponsorship With Peterborough United
UK bookmaker betTOM has entered sports sponsorship for the first time after becoming Peterborough United’s Official Betting Partner.
betTOM has agreed a one-year partnership with Peterborough United, becoming the League One club’s Official Betting Partner for the 2026/27 season.
The agreement represents the online bookmaker’s first major sponsorship since launching in the UK in May 2025. It will provide betTOM with extensive exposure throughout Peterborough’s home matches at London Road, alongside a wider presence across the club’s digital channels.
betTOM Secures Matchday And Digital Exposure
As part of the partnership, betTOM branding will feature on static signage, big screens and LED advertising boards around London Road throughout the current campaign. The bookmaker has already received matchday exposure at the stadium, with its branding displayed during Peterborough’s victory over Mansfield Town.
The agreement also extends beyond the stadium, with betTOM receiving visibility across Peterborough United’s digital and social media platforms. The operator will additionally have access to exclusive content involving members of the club’s playing and coaching staff.
Paul Colley, CEO of betTOM, said the partnership represents the next stage in the bookmaker’s development following its first year operating in the UK market.
“After a promising first year in operation, we’re excited to be moving into our first major sponsorship. Teaming up with The Posh presents a great opportunity to raise brand awareness amongst sports fans and we look forward to being on the journey with them this season.”
Peterborough United Welcomes New Betting Partner
Peterborough United Commercial Manager Harley Meadows welcomed betTOM to the club’s commercial portfolio and highlighted the operator’s ambitions as one of the factors behind the agreement.
“We’re delighted to welcome betTOM to the Peterborough United family as our Official Betting Partner.
“We’re always looking to work with ambitious brands who share our desire to build a strong presence, and we’re looking forward to working closely with the team at betTOM throughout the partnership. We’re excited to see what we can achieve together and to build a successful relationship.”
betTOM has operated in the UK since 2025, providing customers with online sports betting, casino and gaming products.
